| TA01 Plan Strategy |
TA02 Plan Objectives |
TA05 Microtarget |
TA06 Develop Content |
TA07 Select Channels and Affordances |
TA08 Conduct Pump Priming |
TA09 Deliver Content |
TA10 Drive Offline Activity |
TA11 Persist in the Information Environment |
TA12 Assess Effectiveness |
TA13 Target Audience Analysis |
TA14 Develop Narratives |
TA15 Establish Social Assets |
TA16 Establish Legitimacy |
TA17 Maximize Exposure |
TA18 Drive Online Harms |
| T0073 Determine Target Audiences |
T0002 Facilitate State Propaganda |
T0016 Create Clickbait |
T0015 Create hashtags and search artifacts |
T0029 Online polls |
T0020 Trial content |
T0114 Deliver Ads |
T0017 Conduct fundraising |
T0059 Play the long game |
T0132 Measure Performance |
T0072 Segment Audiences |
T0003 Leverage Existing Narratives |
T0007 Create Inauthentic Social Media Pages and Groups |
T0009 Create fake experts |
T0049 Flooding the Information Space |
T0047 Censor social media as a political force |
| T0074 Determine Strategic Ends |
T0066 Degrade Adversary |
T0018 Purchase Targeted Advertisements |
T0019 Generate information pollution |
T0043 Chat apps |
T0039 Bait legitimate influencers |
T0115 Post Content |
T0057 Organize Events |
T0060 Continue to Amplify |
T0133 Measure Effectiveness |
T0080 Map Target Audience Information Environment |
T0004 Develop Competing Narratives |
T0010 Cultivate ignorant agents |
T0011 Compromise legitimate accounts |
T0118 Amplify Existing Narrative |
T0048 Harass |
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T0075 Dismiss |
T0101 Create Localized Content |
T0023 Distort facts |
T0103 Livestream |
T0042 Seed Kernel of truth |
T0116 Comment or Reply on Content |
T0061 Sell Merchandise |
T0128 Conceal People |
T0134 Measure Effectiveness Indicators (or KPIs) |
T0081 Identify Social and Technical Vulnerabilities |
T0022 Leverage Conspiracy Theory Narratives |
T0013 Create inauthentic websites |
T0097 Create personas |
T0119 Cross-Posting |
T0123 Control Information Environment through Offensive Cyberspace Operations |
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T0076 Distort |
T0102 Leverage Echo Chambers/Filter Bubbles |
T0084 Reuse Existing Content |
T0104 Social Networks |
T0044 Seed distortions |
T0117 Attract Traditional Media |
T0126 Encourage Attendance at Events |
T0129 Conceal Operational Activity |
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T0040 Demand insurmountable proof |
T0014 Prepare fundraising campaigns |
T0098 Establish Inauthentic News Sites |
T0120 Incentivize Sharing |
T0124 Suppress Opposition |
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T0077 Distract |
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T0085 Develop Text-based Content |
T0105 Media Sharing Networks |
T0045 Use fake experts |
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T0127 Physical Violence |
T0130 Conceal Infrastructure |
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T0068 Respond to Breaking News Event or Active Crisis |
T0065 Prepare Physical Broadcast Capabilities |
T0099 Prepare Assets Impersonating Legitimate Entities |
T0121 Manipulate Platform Algorithm |
T0125 Platform Filtering |
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T0078 Dismay |
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T0086 Develop Image-based Content |
T0106 Discussion Forums |
T0046 Use Search Engine Optimization |
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T0131 Exploit TOS/Content Moderation |
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T0082 Develop New Narratives |
T0090 Create Inauthentic Accounts |
T0100 Co-opt Trusted Sources |
T0122 Direct Users to Alternative Platforms |
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T0079 Divide |
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T0087 Develop Video-based Content |
T0107 Bookmarking and Content Curation |
T0113 Employ Commercial Analytic Firms |
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T0083 Integrate Target Audience Vulnerabilities into Narrative |
T0091 Recruit bad actors |
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T0088 Develop Audio-based Content |
T0108 Blogging and Publishing Networks |
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T0092 Build Network |
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T0089 Obtain Private Documents |
T0109 Consumer Review Networks |
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T0093 Acquire/ recruit Network |
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T0110 Formal Diplomatic Channels |
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T0094 Infiltrate Existing Networks |
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T0111 Traditional Media |
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T0095 Develop Owned Media Assets |
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T0112 Email |
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T0096 Leverage Content Farm |
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