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# Technique T0113: Employ Commercial Analytic Firms
**Summary**: Commercial analytic firms collect data on target audience activities and evaluate the data to detect trends, such as content receiving high click-rates. An influence operation may employ commercial analytic firms to facilitate external collection on its target audience, complicating attribution efforts and better tailoring the content to audience preferences.
**Tactic**: TA15 Establish Assets
| Associated Technique | Description |
| --------- | ------------------------- |
| Incident | Descriptions given for this incident |
| -------- | -------------------- |
| Counters | Response types |
| -------- | -------------- |
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