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Technique T0097.208: Social Cause Persona
Summary: Online accounts which present themselves as focusing on a social cause are presenting the Social Cause Persona. Examples include accounts which post about current affairs, such as discrimination faced by minorities.
While presenting as an account invested in a social cause is not an indication of inauthentic behaviour, such personas have been used by threat actors to exploit peoples’ legitimate emotional investment regarding social causes that matter to them (T0143.002: Fabricated Persona, T0097.208: Social Cause Persona).
Legitimate accounts focused on a social cause could use their persona for malicious purposes, or be exploited by threat actors (T0143.001: Authentic Persona, T0097.208: Social Cause Persona). For example, the account holders could take money for using their position to provide legitimacy to a false narrative, or be tricked into doing so without their knowledge.
Tactic: TA16 Establish Legitimacy
Parent Technique: T0097 Present Persona
| Associated Technique | Description |
|---|---|
| T0097.103 Activist Persona | Analysts should use this sub-technique to catalogue cases where an individual is presenting themselves as an activist related to a social cause. Accounts with social cause personas do not present themselves as individuals, but may have activists controlling the accounts. |
| Incident | Descriptions given for this incident |
|---|---|
| I00074 The Tactics & Tropes of the Internet Research Agency | “The Black Matters Facebook Page [operated by Russia’s Internet Research Agency] explored several visual brand identities, moving from a plain logo to a gothic typeface on Jan 19th, 2016. On February 4th, 2016, the person who ran the Facebook Page announced the launch of the website, blackmattersus[.]com, emphasizing media distrust and a desire to build Black independent media; [“I DIDN’T BELIEVE THE MEDIA / SO I BECAME ONE”]” In this example an asset controlled by Russia’s Internet Research Agency began to present itself as a source of “Black independent media”, claiming that the media could not be trusted (T0097.208: Social Cause Persona, T0097.202: News Outlet Persona, T0143.002: Fabricated Persona). |
| I00128 #TrollTracker: Outward Influence Operation From Iran | [Meta removed a network of assets for coordinated inauthentic behaviour. One page] in the network, @StopMEK, was promoting views against the People’s Mujahedin of Iran (MEK), the largest and most active political opposition group against the Islamic Republic of Iran Leadership. The content on the page drew narratives showing parallels between the Islamic State of Iraq and Syria (ISIS) and the MEK. Apart from images and memes, the @StopMEK page shared a link to an archived report on how the United States was monitoring the MEK’s movement in Iran in the mid-1990’s. The file was embedded as a QR code on one of the page’s images. In this example a Facebook page presented itself as focusing on a political cause (T0097.208: Social Cause Persona, T0151.001: Social Media Platform, T0151.002: Online Community Group). Within the page it embedded a QR code (T0122: Direct Users to Alternative Platforms, T0153.004: QR Code Asset), which took users to a document hosted on another website (T0152.004: Website Asset). |
| Counters | Response types |
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