Tactic TA04: Develop Narratives

Summary: The promotion of beneficial master narratives is perhaps the most effective method for achieving long-term strategic narrative dominance. From a ""whole of society"" perspective the promotion of the society's core master narratives should occupy a central strategic role. From a misinformation campaign / cognitive security perpectve the tactics around master narratives center more precisely on the day-to-day promotion and reinforcement of this messaging. In other words, beneficial, high-coverage master narratives are a central strategic goal and their promotion constitutes an ongoing tactical struggle carried out at a whole-of-society level. Tactically, their promotion covers a broad spectrum of activities both on- and offline.
Belongs to phase: P02

Tasks
TK0014 Network building
TK0015 Network infiltration
TK0016 identify targets - susceptible audience members in networks
TK0034 OPSEC for TA04

Techniques
T0013 Develop New Narratives
T0014 Leverage Existing Narratives
T0015 Develop Competing Narratives
T0016 Leverage Conspiracy Theory Narratives
T0017 Integrate Target Audience Vulnerabilities into Narrative
T0018 Respond to Breaking News Event or Active Crisis
T0019 Demand insurmountable proof

Counters	Response types
C00056 Encourage people to leave social media	D02
C00059 Verification of project before posting fund requests	D02
C00172 social media source removal	D02
C00135 Deplatform message groups and/or message boards	D03
C00162 Unravel/target the Potemkin villages	D03
C00203 Stop offering press credentials to propaganda outlets	D03
C00052 Infiltrate platforms	D04
C00053 Delete old accounts / Remove unused social media accounts	D04
C00062 Free open library sources worldwide	D04
C00047 Honeypot with coordinated inauthentics	D05

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