Technique T0046: Use Search Engine Optimization

Summary: Manipulate content engagement metrics (ie: Reddit & Twitter) to influence/impact news search results (e.g. Google), also elevates RT & Sputnik headline into Google news alert emails. aka "Black-hat SEO"
Belongs to tactic stage: TA08

Incident	Descriptions given for this incident
I00002 #VaccinateUS	SEO optimisation/manipulation ("key words")
I00005 Brexit vote	SEO optimisation/manipulation ("key words")
I00010 ParklandTeens	SEO optimisation/manipulation ("key words")
I00017 US presidential elections	SEO optimisation/manipulation ("key words")
I00029 MH17 investigation	SEO optimisation/manipulation ("key words")
I00032 Kavanaugh	SEO optimisation/manipulation ("key words")
I00044 JadeHelm exercise	SEO optimisation/manipulation ("key words")
I00049 White Helmets: Chemical Weapons	SEO optimisation/manipulation ("key words")
I00050 #HandsOffVenezuela	SEO optimisation/manipulation ("key words")
I00051 Integrity Initiative	SEO optimisation/manipulation ("key words")
I00056 Iran Influence Operations	SEO optimisation/manipulation ("key words")
I00063 Olympic Doping Scandal	SEO optimisation/manipulation ("key words")

Counters	Response types
C00012 Platform regulation	D02
C00070 Block access to disinformation resources	D02
C00078 Change Search Algorithms for Disinformation Content	D03
C00117 Downgrade / de-amplify so message is seen by fewer people	D04
C00149 Poison the monitoring & evaluation data	D04
C00188 Newsroom/Journalist training to counter influence moves	D03
C00195 Redirect searches away from disinformation or extremist content	D02

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