Tactic TA13: Target Audience Analysis

Summary: Identifying and analysing the target audience examines target audience member locations, political affiliations, financial situations, and other attributes that an influence operation may incorporate into its messaging strategy. During this tactic, influence operations may also identify existing similarities and differences between target audience members to unite like groups and divide opposing groups. Identifying and analysing target audience members allows influence operations to tailor operation strategy and content to their analysis.
Belongs to phase: P01

Tasks

Techniques
T0072 Segment Audiences
T0072.001 Geographic Segmentation
T0072.002 Demographic Segmentation
T0072.003 Economic Segmentation
T0072.004 Psychographic Segmentation
T0072.005 Political Segmentation
T0080 Map Target Audience Information Environment
T0080.001 Monitor Social Media Analytics
T0080.002 Evaluate Media Surveys
T0080.003 Identify Trending Topics/Hashtags
T0080.004 Conduct Web Traffic Analysis
T0080.005 Assess Degree/Type of Media Access
T0081 Identify Social and Technical Vulnerabilities
T0081.001 Find Echo Chambers
T0081.002 Identify Data Voids
T0081.003 Identify Existing Prejudices
T0081.004 Identify Existing Fissures
T0081.005 Identify Existing Conspiracy Narratives/Suspicions
T0081.006 Identify Wedge Issues
T0081.007 Identify Target Audience Adversaries
T0081.008 Identify Media System Vulnerabilities

Counters	Response types

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