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# Technique T0128.005: Change Names of Information Assets
**Summary**: Changing names or brand names of information assets such as accounts, channels, pages etc. An operation may change the names or brand names of its assets throughout an operation to avoid detection or alter the names of newly acquired or repurposed assets to fit operational narratives.
**Tactic**: TA11 Persist in the Information Environment **Parent Technique:** T0128 Conceal Information Assets
| Associated Technique | Description |
| --------- | ------------------------- |
| Incident | Descriptions given for this incident |
| -------- | -------------------- |
| Counters | Response types |
| -------- | -------------- |
# Technique T0128.005: Change Names of Information Assets
**Summary**: Changing names or brand names of information assets such as accounts, channels, pages etc. An operation may change the names or brand names of its assets throughout an operation to avoid detection or alter the names of newly acquired or repurposed assets to fit operational narratives.
**Tactic**: TA11 Persist in the Information Environment **Parent Technique:** T0128 Conceal Information Assets
| Associated Technique | Description |
| --------- | ------------------------- |
| Incident | Descriptions given for this incident |
| -------- | -------------------- |
| Counters | Response types |
| -------- | -------------- |
# Technique T0128.005: Change Names of Information Assets
**Summary**: Changing names or brand names of information assets such as accounts, channels, pages etc. An operation may change the names or brand names of its assets throughout an operation to avoid detection or alter the names of newly acquired or repurposed assets to fit operational narratives.
**Tactic**: TA11 Persist in the Information Environment
| Associated Technique | Description |
| --------- | ------------------------- |
| Incident | Descriptions given for this incident |
| -------- | -------------------- |
| Counters | Response types |
| -------- | -------------- |