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# Technique T0072.002: Demographic Segmentation
**Summary**: An influence operation may target populations based on demographic segmentation, including age, gender, and income. Demographic segmentation may be useful for influence operations aiming to change state policies that affect a specific population sector. For example, an influence operation attempting to influence Medicare funding in the United States would likely target U.S. voters over 65 years of age.
**Tactic**: TA13 Target Audience Analysis **Parent Technique:** T0072 Segment Audiences
| Associated Technique | Description |
| --------- | ------------------------- |
| Incident | Descriptions given for this incident |
| -------- | -------------------- |
| Counters | Response types |
| -------- | -------------- |
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