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DISARMframeworks/generated_pages/techniques/T0015.md
Sara-Jayne Terp aca100b364 framework and page updates 
Framework updates:
- TA08 added text "Used for preparation before broader release, and as message honing."
- TA10 change name from "Go Physical" to "Drive Offline Activity"
- T0004 change name from "Competing Narratives" to "Devise Competing Narratives"
- T0005 convert into a tactic stage, TA13.  Change name from "Center of Gravity Analysis" to "Conduct Center of Gravity Analysis"
- T0006 rename from "Create Master Narratives" to "Develop Narrative Concepts".  nb narratology: can't create master narratives - can only latch onto them
- T0011 change name from "Hijack legitimate account" to "Compromise legitimate account"
- T0065. Create new technique "use physical broadcast capabilities" under TA04
- T0014. Rename from "Create funding campaigns" to "Prepare fundraising campaigns".  Exited text to reflect that this new name allows the possibility of either creating a new one, or revitalizing an existing one.
- T0015 rename from "Create hashtag" to "Create hashtags".  Change text to mention hashtag groups.
- T0017 rename from "Promote online funding" to "Conduct Fundraising Campaigns"
- T0018 rename from "Paid targeted ads" to "Purchase advertisements"
- T0026 rename from "Create fake research" to "create pseudoscientific or disingenuous research"

Page and file updates:
- Added MITRE, FIU, and SPICE to DISARM's history
- reran github page generator
- reran sqlite generator
2022-02-02 10:57:17 -05:00

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Technique T0015: Create hashtags

  • Summary: Create one or more hashtags and/or hashtag groups. Many incident-based campaigns will create hashtags to promote their fabricated event. Creating a hashtag for an incident can have two important effects: 1. Create a perception of reality around an event. Certainly only "real" events would be discussed in a hashtag. After all, the event has a name!, and 2. Publicize the story more widely through trending lists and search behavior. Asset needed to direct/control/manage "conversation" connected to launching new incident/campaign with new hashtag for applicable social media sites).

  • Belongs to tactic stage: TA04

Incident Descriptions given for this incident
I00006 Columbian Chemicals Create and use hashtag
Counters Response types
C00006 Charge for social media D02
C00012 Platform regulation D02
C00016 Censorship D02
C00066 Co-opt a hashtag and drown it out (hijack it back) D03
C00070 Block access to disinformation resources D02
C00107 Content moderation D02
C00122 Content moderation D02
C00176 Improve Coordination amongst stakeholders: public and private D07

DO NOT EDIT ABOVE THIS LINE - PLEASE ADD NOTES BELOW