DISARMframeworks/generated_pages/incidents/I00064.md

Incident I00064: Tinder nightmares: the promise and peril of political bots

• Summary: “In the days leading up to the UK’s [2019] general election, youths looking for love online encountered a whole new kind of Tinder nightmare. A group of young activists built a Tinder chatbot to co-opt profiles and persuade swing voters to support Labour. The bot accounts sent 30,000-40,000 messages to targeted 18-25 year olds in battleground constituencies like Dudley North, which Labour ended up winning by only 22 votes.”

• incident type: incident

• Year started: 2017.0

• Countries: UK , UK

• Found via:

• Date added: 2024-03-12

Reference	Pub Date	Authors	Org	Archive
https://www.wired.co.uk/article/tinder-political-bots-jeremy-corbyn-labour	2017/07/07	Robert Gorwa, Douglas Guilbeault	Wired	https://web.archive.org/web/20240715171942/https://www.wired.com/story/tinder-political-bots-jeremy-corbyn-labour/

Technique	Description given for this incident
T0097.109 Romantic Suitor Persona	IT00000241 “In the days leading up to the UK’s [2019] general election, youths looking for love online encountered a whole new kind of Tinder nightmare. A group of young activists built a Tinder chatbot to co-opt profiles and persuade swing voters to support Labour. The bot accounts sent 30,000-40,000 messages to targeted 18-25 year olds in battleground constituencies like Dudley North, which Labour ended up winning by only 22 votes. [...] “The activists maintain that the project was meant to foster democratic engagement. But screenshots of the bots’ activity expose a harsher reality. Images of conversations between real users and these bots, posted on i-D, Mashable, as well as on Fowler and Goodman’s public Twitter accounts, show that the bots did not identify themselves as automated accounts, instead posing as the user whose profile they had taken over. While conducting research for this story, it turned out that a number of [the reporters’ friends] living in Oxford had interacted with the bot in the lead up to the election and had no idea that it was not a real person.” In this example people offered up their real accounts for the automation of political messaging; the actors convinced the users to give up access to their accounts to use in the operation. The actors maintained the accounts’ existing persona, and presented themselves as potential romantic suitors for legitimate platform users (T0097:109 Romantic Suitor Persona, T0143.003: Impersonated Persona, T0146: Account Asset, T0150.007: Rented Asset, T0151.017: Dating Platform).
T0143.003 Impersonated Persona	IT00000242 “In the days leading up to the UK’s [2019] general election, youths looking for love online encountered a whole new kind of Tinder nightmare. A group of young activists built a Tinder chatbot to co-opt profiles and persuade swing voters to support Labour. The bot accounts sent 30,000-40,000 messages to targeted 18-25 year olds in battleground constituencies like Dudley North, which Labour ended up winning by only 22 votes. [...] “The activists maintain that the project was meant to foster democratic engagement. But screenshots of the bots’ activity expose a harsher reality. Images of conversations between real users and these bots, posted on i-D, Mashable, as well as on Fowler and Goodman’s public Twitter accounts, show that the bots did not identify themselves as automated accounts, instead posing as the user whose profile they had taken over. While conducting research for this story, it turned out that a number of [the reporters’ friends] living in Oxford had interacted with the bot in the lead up to the election and had no idea that it was not a real person.” In this example people offered up their real accounts for the automation of political messaging; the actors convinced the users to give up access to their accounts to use in the operation. The actors maintained the accounts’ existing persona, and presented themselves as potential romantic suitors for legitimate platform users (T0097:109 Romantic Suitor Persona, T0143.003: Impersonated Persona, T0146: Account Asset, T0150.007: Rented Asset, T0151.017: Dating Platform).
T0150.007 Rented Asset	IT00000240 “In the days leading up to the UK’s [2019] general election, youths looking for love online encountered a whole new kind of Tinder nightmare. A group of young activists built a Tinder chatbot to co-opt profiles and persuade swing voters to support Labour. The bot accounts sent 30,000-40,000 messages to targeted 18-25 year olds in battleground constituencies like Dudley North, which Labour ended up winning by only 22 votes. [...] “The activists maintain that the project was meant to foster democratic engagement. But screenshots of the bots’ activity expose a harsher reality. Images of conversations between real users and these bots, posted on i-D, Mashable, as well as on Fowler and Goodman’s public Twitter accounts, show that the bots did not identify themselves as automated accounts, instead posing as the user whose profile they had taken over. While conducting research for this story, it turned out that a number of [the reporters’ friends] living in Oxford had interacted with the bot in the lead up to the election and had no idea that it was not a real person.” In this example people offered up their real accounts for the automation of political messaging; the actors convinced the users to give up access to their accounts to use in the operation. The actors maintained the accounts’ existing persona, and presented themselves as potential romantic suitors for legitimate platform users (T0097:109 Romantic Suitor Persona, T0143.003: Impersonated Persona, T0146: Account Asset, T0150.007: Rented Asset, T0151.017: Dating Platform).
T0151.017 Dating Platform	IT00000214 "In the days leading up to the UK’s [2017] general election, youths looking for love online encountered a whole new kind of Tinder nightmare. A group of young activists built a Tinder chatbot to co-opt profiles and persuade swing voters to support Labour. The bot accounts sent 30,000-40,000 messages to targeted 18-25 year olds in battleground constituencies like Dudley North, which Labour ended up winning by only 22 votes. "Tinder is a dating app where users swipe right to indicate attraction and interest in a potential partner. If both people swipe right on each other’s profile, a dialogue box becomes available for them to privately chat. After meeting their crowdfunding goal of only £500, the team built a tool which took over and operated the accounts of recruited Tinder-users. By upgrading the profiles to Tinder Premium, the team was able to place bots in any contested constituency across the UK. Once planted, the bots swiped right on all users in the attempt to get the largest number of matches and inquire into their voting intentions." This incident matches T0151.017: Dating Platform, as users of Tinder were targeted in an attempt to persuade users to vote for a particular party in the upcoming election, rather than for the purpose of connecting those who were authentically interested in dating each other.

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