Technique T0015: Create Hashtags and Search Artefacts

Summary: Create one or more hashtags and/or hashtag groups. Many incident-based campaigns will create hashtags to promote their fabricated event. Creating a hashtag for an incident can have two important effects: 1. Create a perception of reality around an event. Certainly only "real" events would be discussed in a hashtag. After all, the event has a name!, and 2. Publicise the story more widely through trending lists and search behaviour. Asset needed to direct/control/manage "conversation" connected to launching new incident/campaign with new hashtag for applicable social media sites).
Belongs to tactic stage: TA06

Incident	Descriptions given for this incident
I00006 Columbian Chemicals	Create and use hashtag

Counters	Response types
C00066 Co-opt a hashtag and drown it out (hijack it back)	D03

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