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DISARMframeworks/generated_pages/techniques/T0015.md
Sara-Jayne Terp 22abaf93d8 Copy AMITT repository, clean up and rebrand 
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Technique T0015: Create hashtag

  • Summary: Many incident-based campaigns will create a hashtag to promote their fabricated event.

Creating a hashtag for an incident can have two important effects:

  1. Create a perception of reality around an event. Certainly only "real" events would be discussed in a hashtag. After all, the event has a name!
  2. Publicize the story more widely through trending lists and search behavior

Asset needed to direct/control/manage "conversation" connected to launching new incident/campaign with new hashtag for applicable social media sites ie: Twitter, LinkedIn)

  • Belongs to tactic stage: TA04
Incident Descriptions given for this incident
I00006 Columbian Chemicals Create and use hashtag
Counters Response types
C00006 Charge for social media D02
C00012 Platform regulation D02
C00016 Censorship D02
C00066 Co-opt a hashtag and drown it out (hijack it back) D03
C00070 Block access to disinformation resources D02
C00107 Content moderation D02
C00122 Content moderation D02
C00176 Improve Coordination amongst stakeholders: public and private D07

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