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DISARMframeworks/generated_pages/techniques/T0143.004.md
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Technique T0143.004: Parody Persona

  • Summary: Parody is a form of artistic expression that imitates the style or characteristics of a particular work, genre, or individual in a humorous or satirical way, often to comment on or critique the original work or subject matter. People may present as parodies to create humour or make a point by exaggerating or altering elements of the original, while still maintaining recognizable elements.

    The use of parody is not an indication of inauthentic or malicious behaviour; parody allows people to present ideas or criticisms in a comedic or exaggerated manner, softening the impact of sensitive or contentious topics. Because parody is often protected as a form of free speech or artistic expression, it provides a legal and social framework for discussing controversial issues.

    However, parody personas may be perceived as authentic personas, leading to people mistakenly believing that a parody account’s statements represent the real opinions of a parodied target. Threat actors may also use the guise of parody to spread campaign content. Parody personas may disclaim that they are operating as a parody, however this is not always the case, and is not always given prominence.

    Associated Techniques and Sub-techniques T0097: Presented Persona: Analysts can use the sub-techniques of T0097: Presented Persona to categorise the type of parody. For example, an account presenting as a parody of a business could be documented using T0097.205: Business Persona and T0143.003: Parody Persona.
    T0145.001: Copy Account Imagery: Actors may take existing accounts’ profile pictures as part of their parody efforts.

  • Belongs to tactic stage: TA16

Incident Descriptions given for this incident
I00067 Understanding Information disorder “A 2019 case in the US involved a Republican political operative who created a parody site designed to look like Joe Biden’s official website as the former vice president was campaigning to be the Democratic nominee for the 2020 presidential election. With a URL of joebiden[.]info, the parody site was indexed by Google higher than Biden’s official site, joebiden[.]com, when he launched his campaign in April 2019. The operative, who previously had created content for Donald Trump, said he did not create the site for the Trump campaign directly.

“The opening line on the parody site reads: “Uncle Joe is back and ready to take a hands-on approach to America’s problems!” It is full of images of Biden kissing and hugging young girls and women. At the bottom of the page a statement reads: “This site is political commentary and parody of Joe Biden’s Presidential campaign website. This is not Joe Biden’s actual website. It is intended for entertainment and political commentary only.””

In this example a website was created which claimed to be a parody of Joe Biden’s official website (T0143.004: Parody Persona).

Although the website was a parody, it ranked higher than Joe Biden’s real website on Google search.
Counters Response types

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