Technique T0068: Respond to Breaking News Event or Active Crisis

Summary: Media attention on a story or event is heightened during a breaking news event, where unclear facts and incomplete information increase speculation, rumours, and conspiracy theories, which are all vulnerable to manipulation.
Belongs to tactic stage: TA14

Incident	Descriptions given for this incident
I00106 Facebook Is Being Flooded With Gross AI-Generated Images of Hurricane Helene Devastation	As families desperately seek to find missing loved ones and communities grapple with immeasurable losses of both life and property in the wake of [2024’s] Hurricane Helene, AI slop scammers appear to be capitalizing on the moment for personal gain. A Facebook account called "Coastal Views" usually shares calmer AI imagery of nature-filled beachside scenes. The account's banner image showcases a signpost reading "OBX Live," OBX being shorthand for North Carolina's Outer Banks islands. But starting this weekend, the account shifted its approach dramatically, as first flagged by a social media user on X. Instead of posting "photos" of leaping dolphins and sandy beaches, the account suddenly started publishing images of flooded mountain neighborhoods, submerged houses, and dogs sitting on top of roofs. But instead of spreading vital information to those affected by the natural disaster, or at the very least sharing real photos of the destruction, the account is seemingly trying to use AI to cash in on all the attention the hurricane has been getting. The account links to an Etsy page for a business called" OuterBanks2023," where somebody who goes by "Alexandr" sells AI-generated prints of horses touching snouts with sea turtles, Santa running down the shoreline with a reindeer, and sunsets over ocean waves. A Facebook page which presented itself as being associated with North Carolina which posted AI generated images changed to posting AI generated images of hurricane damage after Hurricane Helene hit North Carolina (T0151.003: Online Community Page, T0151.001: Social Media Platform, T0115: Post Content, T0086.002: Develop AI-Generated Images (Deepfakes), T0068: Respond to Breaking News Event or Active Crisis). The account included links (T0122: Direct Users to Alternative Platforms) to an account on Etsy, which sold prints of AI generated images (T0146: Account Asset, T0148.007: eCommerce Platform).

Incident

Descriptions given for this incident

I00106 Facebook Is Being Flooded With Gross AI-Generated Images of Hurricane Helene Devastation

As families desperately seek to find missing loved ones and communities grapple with immeasurable losses of both life and property in the wake of [2024’s] Hurricane Helene, AI slop scammers appear to be capitalizing on the moment for personal gain.

A Facebook account called "Coastal Views" usually shares calmer AI imagery of nature-filled beachside scenes. The account's banner image showcases a signpost reading "OBX Live," OBX being shorthand for North Carolina's Outer Banks islands.

But starting this weekend, the account shifted its approach dramatically, as first flagged by a social media user on X.

Instead of posting "photos" of leaping dolphins and sandy beaches, the account suddenly started publishing images of flooded mountain neighborhoods, submerged houses, and dogs sitting on top of roofs.

But instead of spreading vital information to those affected by the natural disaster, or at the very least sharing real photos of the destruction, the account is seemingly trying to use AI to cash in on all the attention the hurricane has been getting.

The account links to an Etsy page for a business called" OuterBanks2023," where somebody who goes by "Alexandr" sells AI-generated prints of horses touching snouts with sea turtles, Santa running down the shoreline with a reindeer, and sunsets over ocean waves.

A Facebook page which presented itself as being associated with North Carolina which posted AI generated images changed to posting AI generated images of hurricane damage after Hurricane Helene hit North Carolina (T0151.003: Online Community Page, T0151.001: Social Media Platform, T0115: Post Content, T0086.002: Develop AI-Generated Images (Deepfakes), T0068: Respond to Breaking News Event or Active Crisis).

The account included links (T0122: Direct Users to Alternative Platforms) to an account on Etsy, which sold prints of AI generated images (T0146: Account Asset, T0148.007: eCommerce Platform).

Counters	Response types

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2.6 KiB Raw Blame History Unescape Escape

Technique T0068: Respond to Breaking News Event or Active Crisis

2.6 KiB

Raw Blame History