DISARMframeworks/generated_pages/techniques/T0018.md

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# Technique T0018: Purchase Targeted Advertisements
* **Summary**: Create or fund advertisements targeted at specific populations
* **Belongs to tactic stage**: TA05
| Incident | Descriptions given for this incident |
| -------- | -------------------- |
| [I00097 Report: Not Just Algorithms](../../generated_pages/incidents/I00097.md) | <i>This report explores the role of four systems (recommender systems, content moderation systems, ad approval systems and ad management systems) in creating risks around eating disorders.<br><br>[...]<br><br>Ad approval systems can create risks. We created 12 fake ads that promoted dangerous weight loss techniques and behaviours. We tested to see if these ads would be approved to run, and they were. This means dangerous behaviours can be promoted in paid-for advertising. (Requests to run ads were withdrawn after approval or rejection, so no dangerous advertising was published as a result of this experiment.)<br><br>Specifically: On TikTok, 100% of the ads were approved to run; On Facebook, 83% of the ads were approved to run; On Google, 75% of the ads were approved to run.<br><br>Ad management systems can create risks. We investigated how platforms allow advertisers to target users, and found that it is possible to target people who may be interested in pro-eating disorder content.<br><br>Specifically: On TikTok: End-users who interact with pro-eating disorder content on TikTok, download advertisers eating disorder apps or visit their websites can be targeted; On Meta: End-users who interact with pro-eating disorder content on Meta, download advertisers eating disorder apps or visit their websites can be targeted; On X: End-users who follow pro- eating disorder accounts, or look like them, can be targeted; On Google: End-users who search specific words or combinations of words (including pro-eating disorder words), watch pro-eating disorder YouTube channels and probably those who download eating disorder and mental health apps can be targeted.</i><br><br>Advertising platforms managed by TikTok, Facebook, and Google approved adverts to be displayed on their platforms. These platforms enabled users to deliver targeted advertising to potentially vulnerable platform users (T0018: Purchase Targeted Advertisements, T0153.005: Online Advertising Platform). |
| Counters | Response types |
| -------- | -------------- |
| [C00065 Reduce political targeting](../../generated_pages/counters/C00065.md) | D03 |
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