Technique T0016: Create Clickbait

Summary: Create attention grabbing headlines (outrage, doubt, humour) required to drive traffic & engagement. This is a key asset.
Belongs to tactic stage: TA05

Incident	Descriptions given for this incident
I00079 Three thousand fake tanks	“On January 4 [2017], however, the Donbas News International (DNI) agency, based in Donetsk, Ukraine, and (since September 2016) an official state media outlet of the unrecognized separatist Donetsk People’s Republic, ran an article under the sensational headline, “US sends 3,600 tanks against Russia — massive NATO deployment under way.” DNI is run by Finnish exile Janus Putkonen, described by the Finnish national broadcaster, YLE, as a “Finnish info warrior”, and the first foreigner to be granted a Donetsk passport. “The equally sensational opening paragraph ran, “The NATO war preparation against Russia, ‘Operation Atlantic Resolve’, is in full swing. 2,000 US tanks will be sent in coming days from Germany to Eastern Europe, and 1,600 US tanks is deployed to storage facilities in the Netherlands. At the same time, NATO countries are sending thousands of soldiers in to Russian borders.” “The report is based around an obvious factual error, conflating the total number of vehicles with the actual number of tanks, and therefore multiplying the actual tank force 20 times over. For context, military website globalfirepower.com puts the total US tank force at 8,848. If the DNI story had been true, it would have meant sending 40% of all the US’ main battle tanks to Europe in one go. “Could this have been an innocent mistake? The simple answer is “no”. The journalist who penned the story had a sufficient command of the details to be able to write, later in the same article, “In January, 26 tanks, 100 other vehicles and 120 containers will be transported by train to Lithuania. Germany will send the 122nd Infantry Battalion.” Yet the same author apparently believed, in the headline and first paragraph, that every single vehicle in Atlantic Resolve is a tank. To call this an innocent mistake is simply not plausible. “The DNI story can only realistically be considered a deliberate fake designed to caricaturize and demonize NATO, the United States and Germany (tactfully referred to in the report as having “rolled over Eastern Europe in its war of extermination 75 years ago”) by grossly overstating the number of MBTs involved.” This behaviour matches T0016: Create Clickbait because the person who wrote the story is shown to be aware of the fact that there were non-tank vehicles later in their story, but still chose to give the article a sensationalist headline claiming that all vehicles being sent were tanks.

Incident

Descriptions given for this incident

I00079 Three thousand fake tanks

“On January 4 [2017], however, the Donbas News International (DNI) agency, based in Donetsk, Ukraine, and (since September 2016) an official state media outlet of the unrecognized separatist Donetsk People’s Republic, ran an article under the sensational headline, “US sends 3,600 tanks against Russia — massive NATO deployment under way.” DNI is run by Finnish exile Janus Putkonen, described by the Finnish national broadcaster, YLE, as a “Finnish info warrior”, and the first foreigner to be granted a Donetsk passport.

“The equally sensational opening paragraph ran, “The NATO war preparation against Russia, ‘Operation Atlantic Resolve’, is in full swing. 2,000 US tanks will be sent in coming days from Germany to Eastern Europe, and 1,600 US tanks is deployed to storage facilities in the Netherlands. At the same time, NATO countries are sending thousands of soldiers in to Russian borders.”

“The report is based around an obvious factual error, conflating the total number of vehicles with the actual number of tanks, and therefore multiplying the actual tank force 20 times over. For context, military website globalfirepower.com puts the total US tank force at 8,848. If the DNI story had been true, it would have meant sending 40% of all the US’ main battle tanks to Europe in one go.

“Could this have been an innocent mistake? The simple answer is “no”. The journalist who penned the story had a sufficient command of the details to be able to write, later in the same article, “In January, 26 tanks, 100 other vehicles and 120 containers will be transported by train to Lithuania. Germany will send the 122nd Infantry Battalion.” Yet the same author apparently believed, in the headline and first paragraph, that every single vehicle in Atlantic Resolve is a tank. To call this an innocent mistake is simply not plausible.

“The DNI story can only realistically be considered a deliberate fake designed to caricaturize and demonize NATO, the United States and Germany (tactfully referred to in the report as having “rolled over Eastern Europe in its war of extermination 75 years ago”) by grossly overstating the number of MBTs involved.”

This behaviour matches T0016: Create Clickbait because the person who wrote the story is shown to be aware of the fact that there were non-tank vehicles later in their story, but still chose to give the article a sensationalist headline claiming that all vehicles being sent were tanks.

Counters	Response types
C00073 Inoculate populations through media literacy training	D02
C00076 Prohibit images in political discourse channels	D02
C00105 Buy more advertising than misinformation creators	D03
C00106 Click-bait centrist content	D03
C00178 Fill information voids with non-disinformation content	D04

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3.5 KiB Raw Blame History Unescape Escape

Technique T0016: Create Clickbait

3.5 KiB

Raw Blame History