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Tactic TA13: Target Audience Analysis

  • Summary: Identifying and analyzing the target audience examines target audience member locations, political affiliations, financial situations, and other attributes that an influence operation may incorporate into its messaging strategy. During this tactic, influence operations may also identify existing similarities and differences between target audience members to unite like groups and divide opposing groups. Identifying and analyzing target audience members allows influence operations to tailor operation strategy and content to their analysis.

  • Belongs to phase: P01

Tasks
Techniques
T0072 Segment Audiences
T0080 Map Target Audience Information Environment
T0081 Identify Social and Technical Vulnerabilities
Counters Response types

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