Tactic TA03: Target Audience Analysis

Summary: Identifying and analyzing the target audience examines target audience member locations, political affiliations, financial situations, and other attributes that an influence operation may incorporate into its messaging strategy. During this tactic, influence operations may also identify existing similarities and differences between target audience members to unite like groups and divide opposing groups. Identifying and analyzing target audience members allows influence operations to tailor operation strategy and content to their analysis.
Belongs to phase: P01

Techniques
T0010 Map Target Audience Information Environment
T0011 Identify Social and Technical Vulnerabilities
T0012 Segment Audiences

Counters	Response types
C00036 Infiltrate the in-group to discredit leaders (divide)	D02
C00040 third party verification for people	D02
C00051 Counter social engineering training	D02
C00058 Report crowdfunder as violator	D02
C00155 Ban incident actors from funding sites	D02
C00160 find and train influencers	D02
C00197 remove suspicious accounts	D02
C00044 Keep people from posting to social media immediately	D03
C00067 Denigrate the recipient/ project (of online funding)	D03
C00077 Active defence: run TA03 "develop people” - not recommended	D03
C00133 Deplatform Account*	D03
C00034 Create more friction at account creation	D04
C00042 Address truth contained in narratives	D04
C00046 Marginalise and discredit extremist groups	D04
C00189 Ensure that platforms are taking down flagged accounts	D06
C00048 Name and Shame Influencers	D07
C00093 Influencer code of conduct	D07

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