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DISARMframeworks/generated_pages/techniques/T0016.md

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Technique T0016: Create Clickbait

  • Summary: Create attention grabbing headlines (outrage, doubt, humor) required to drive traffic & engagement. This is a key asset.

  • Belongs to tactic stage: TA05

Incident Descriptions given for this incident
I00017 US presidential elections Click-bait (economic actors) fake news sites (ie: Denver Guardian; Macedonian teens)
Counters Response types
C00012 Platform regulation D02
C00016 Censorship D02
C00073 Inoculate populations through media literacy training D02
C00076 Prohibit images in political discourse channels D02
C00105 Buy more advertising than misinformation creators D03
C00106 Click-bait centrist content D03
C00107 Content moderation D02
C00122 Content moderation D02
C00142 Platform adds warning label and decision point when sharing content D04
C00176 Improve Coordination amongst stakeholders: public and private D07
C00178 Fill information voids with non-disinformation content D04
C00195 Redirect searches away from disinformation or extremist content D02
C00216 Use advertiser controls to stem flow of funds to bad actors D02

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