Technique T0085.006: Develop Opinion Article

Summary: Opinion articles (aka “Op-Eds” or “Editorials”) are articles or regular columns flagged as “opinion” posted to news sources, and can be contributed by people outside the organisation.

Flagging articles as opinions allow news organisations to distinguish them from the typical expectations of objective news reporting while distancing the presented opinion from the organisation or its employees.

The use of this technique is not by itself an indication of malicious or inauthentic content; Op-eds are a common format in media. However, threat actors exploit op-eds to, for example, submit opinion articles to local media to promote their narratives.

Examples from the perspective of a news site involve publishing op-eds from perceived prestigious voices to give legitimacy to an inauthentic publication, or supporting causes by hosting op-eds from actors aligned with the organisation’s goals.
Belongs to tactic stage: TA06

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