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DISARMframeworks/generated_pages/techniques/T0003.md
Sara-Jayne Terp 22abaf93d8 Copy AMITT repository, clean up and rebrand 
Took a copy of the current AMITT github repository - we'll be updating this and merging the SPICE branch back in
Rebranded to DISARM
Moved generated pages to their own folder, to make looking at the repository less confusing
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Technique T0003: Leverage Existing Narratives

  • Summary: Use or adapt existing narrative themes, where narratives are the baseline stories of a target audience. Narratives form the bedrock of our worldviews. New information is understood through a process firmly grounded in this bedrock. If new information is not consitent with the prevailing narratives of an audience, it will be ignored. Effective campaigns will frame their misinformation in the context of these narratives. Highly effective campaigns will make extensive use of audience-appropriate archetypes and meta-narratives throughout their content creation and amplifiction practices.

  • Belongs to tactic stage: TA01

Incident Descriptions given for this incident
Counters Response types
C00008 Create shared fact-checking database D04
C00011 Media literacy. Games to identify fake news D02
C00012 Platform regulation D02
C00013 Rating framework for news D02
C00014 Real-time updates to fact-checking database D04
C00016 Censorship D02
C00017 Repair broken social connections D03
C00019 Reduce effect of division-enablers D03
C00021 Encourage in-person communication D04
C00022 Innoculate. Positive campaign to promote feeling of safety D04
C00024 Promote healthy narratives D04
C00027 Create culture of civility D07
C00029 Create fake website to issue counter narrative and counter narrative through physical merchandise D03
C00030 Develop a compelling counter narrative (truth based) D03
C00031 Dilute the core narrative - create multiple permutations, target / amplify D03
C00080 Create competing narrative D03
C00081 Highlight flooding and noise, and explain motivations D03
C00082 Ground truthing as automated response to pollution D03
C00084 Modify disinformation narratives, and rebroadcast them D03
C00125 Prebunking D03
C00126 Social media amber alert D03
C00156 Better tell your country or organization story D03
C00161 Coalition Building with stakeholders and Third-Party Inducements D07
C00162 Unravel/target the Potemkin villages D03
C00164 compatriot policy D03
C00169 develop a creative content hub D03
C00176 Improve Coordination amongst stakeholders: public and private D07
C00188 Newsroom/Journalist training to counter influence moves D03
C00190 open engagement with civil society D03
C00205 strong dialogue between the federal government and private sector to encourage better reporting D03
C00212 build public resilience by making civil society more vibrant D03

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