mirror of
https://github.com/marcobiedermann/search-engine-optimization.git
synced 2025-03-03 20:29:25 -05:00
124 lines
4.0 KiB
Markdown
124 lines
4.0 KiB
Markdown
# Search Engine Optimization (SEO)
|
|
|
|
## Domain
|
|
* use a speaking URL
|
|
* differanciate between subdomain and subdirectory
|
|
|
|
## Title
|
|
* every page shound have a unique speaking title (60 - 100 characters)
|
|
|
|
```
|
|
<title>Website Title goes here</title>
|
|
```
|
|
|
|
## Keywords
|
|
* select specific keywords
|
|
* every page shound have unique keywords
|
|
* max. 10 keywords
|
|
|
|
```
|
|
<meta name="keywords" content="10 words">
|
|
```
|
|
|
|
## Description
|
|
* every page shound have a unique description
|
|
* max. 160 characters
|
|
|
|
```
|
|
<meta name="description" content="max 160 Chars">
|
|
```
|
|
|
|
## Content
|
|
* Content matters the most
|
|
* Page Title should appear 3% of content length
|
|
* add ~ 3 internal links
|
|
* use `strong` tag
|
|
* do not provide duplicated content
|
|
* article should be at least 300 words
|
|
|
|
## Headings
|
|
* Clear structure `H1` -` H6`
|
|
|
|
## Images
|
|
* Alt tag (60 - 70 characters)
|
|
* Use a CDN or a subdomain to allow parallal http-requests
|
|
|
|
## Links
|
|
* add meaningful title
|
|
* Only add external links if you got a backlink to your site
|
|
* add `rel="nofollow"` attribute to external links
|
|
|
|
## Social Media
|
|
* Social link rank up your site
|
|
* use social snippets [OpenGraph](http://ogp.me/), [Facebook](https://developers.facebook.com/docs/sharing/best-practices), [Twitter](https://dev.twitter.com/cards/getting-started)
|
|
* Authorship information
|
|
|
|
`<link rel="author" href="https://plus.google.com/u/0/[GOOGLE+ ID]">`
|
|
|
|
`<a href="https://plus.google.com/u/0/[GOOGLE+ ID]?rel=author">Google</a>`
|
|
* [social profiles](https://developers.google.com/webmasters/structured-data/customize/social-profiles)
|
|
|
|
```
|
|
<span itemscope itemtype="http://schema.org/Organization">
|
|
<link itemprop="url" href="http://www.your-company-site.com">
|
|
<a itemprop="sameAs" href="http://www.facebook.com/your-company">Facebook</a>
|
|
<a itemprop="sameAs" href="http://www.twitter.com/YourCompany">Twitter</a>
|
|
</span>
|
|
```
|
|
|
|
## Sitemap
|
|
* provide a `.xml` sitemap
|
|
|
|
## Errors and access
|
|
* provide 403 - Acced denied page
|
|
* provide 404 - Page not found page
|
|
* add a `robots.txt` file
|
|
* Avoid `FILE_NOT_FOUND` errors
|
|
|
|
## HTAccess
|
|
* enable GZip
|
|
* enable caching
|
|
|
|
## Performance
|
|
* Performance and loading time matters
|
|
* only serve concatenated and minified files
|
|
* if possible no redirects
|
|
* compress images ([ImageOptim](https://imageoptim.com/))
|
|
|
|
## UX
|
|
* User friendly site
|
|
* clickable links should not be too small
|
|
|
|
## Mobile
|
|
* add viewport tag
|
|
|
|
```
|
|
<meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1.0">
|
|
```
|
|
|
|
* create a mobile-friendly site ([shown in search results](http://googlewebmastercentral.blogspot.be/2014/11/helping-users-find-mobile-friendly-pages.html))
|
|
* [Mobile-Friendly Test](https://www.google.com/webmasters/tools/mobile-friendly/)
|
|
|
|
## Validation and accessibility
|
|
* Write valid markup ([HTML Validator](http://validator.w3.org/) [CSS Validator](http://jigsaw.w3.org/css-validator/))
|
|
* use [WAI-Aria](http://www.w3.org/TR/wai-aria/) tags
|
|
* use [RichSnippets](http://schema.org/)
|
|
|
|
## Security
|
|
* [HTTPS as a ranking signal](http://googlewebmastercentral.blogspot.be/2014/08/https-as-ranking-signal.html)
|
|
|
|
## Search
|
|
* [Provide a custom search](https://developers.google.com/custom-search/) ([schema.org/SearchAction](http://schema.org/SearchAction), [RichSnippet](https://developers.google.com/webmasters/richsnippets/sitelinkssearch?utm_source=wmc-blog&utm_medium=direct-referral&utm_campaign=sitelinks-searchbox))
|
|
|
|
## Tools
|
|
* [Google Webmasters](https://www.google.com/webmasters/)
|
|
* [Bing Webmasters](http://www.bing.com/toolbox/webmaster)
|
|
* [Google Analytics](http://www.google.com/analytics/)
|
|
* [PageSpeed Insights](https://developers.google.com/speed/pagespeed/insights/)
|
|
* [AdWords Keyword Tool](https://adwords.google.com/KeywordPlanner)
|
|
* [Google Trends](http://www.google.com/trends/)
|
|
* [Structured Data Testing Tool](http://www.google.com/webmasters/tools/richsnippets)
|
|
* [Google+ Snippet Creator](https://developers.google.com/+/web/snippet/)
|
|
* [seo tool by feedthebot](http://www.feedthebot.com/tools/)
|
|
* [Facebook Debugger](https://developers.facebook.com/tools/debug)
|