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decentralized-id.github.io/unsorted/companies/google.md
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# Google
* [Announcing Schema Markup Validator: validator.schema.org (beta)](http://blog.schema.org/2021/05/announcing-schema-markup-validator.html)
SDTT is a tool from Google which began life as the [Rich Snippets Testing Tool](https://developers.google.com/search/blog/2010/09/rich-snippets-testing-tool-improvements) back in 2010. Last year Google [announced plans](https://developers.google.com/search/blog/2020/07/rich-results-test-out-of-beta) to migrate from SDTT to successor tooling, the [Rich Results Test](https://search.google.com/test/rich-results), alongside plans to "deprecate the Structured Data Testing Tool". The newer Google tooling is focused on helping publishers who are targeting specific schema.org-powered [searc](https://developers.google.com/search/docs/guides/search-gallery)[h features](https://www.blogger.com/) offered by Google, and for these purposes is a huge improvement as it contextualizes many warnings and errors to a specific target application.
* [Me2BA Sees Progress in Google’s “Pre-Announcement” for an Independently Audited Safety Section in Google Play Store](https://me2ba.org/me2ba-sees-progress-in-googles-pre-announcement-for-an-independently-audited-safety-section-in-google-play-store/)
> On May 6, 2021, two days after the Me2B Alliance published our report on data sharing in school utility apps, Google issued a “pre-announcement” describing major improvements to app labeling in the Android app store:
* [...] ([Source](https://android-developers.googleblog.com/2021/05/new-safety-section-in-google-play-will.html)
> The announcement signals a serious intention to not only catch up to Apple’s privacy label, but surpass it, by introducing independent validation of the Android app privacy information.
* [Apple vs (or plus) Adtech, Part II](https://blogs.harvard.edu/doc/2021/05/30/apple-vs-or-plus-adtech-part-ii/) 2021-05-30 Doc Searls
> To review… in Settings—> Privacy—> Tracking, is a single OFF/ON switch for “Allow Ads to Request to Track.” It is by default set to ON.
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