diff --git a/changelog.d/7267.bugfix b/changelog.d/7267.bugfix
new file mode 100644
index 000000000..0af316c1a
--- /dev/null
+++ b/changelog.d/7267.bugfix
@@ -0,0 +1 @@
+Fix email notifications not being enabled for new users when created via the Admin API.
diff --git a/synapse/rest/admin/users.py b/synapse/rest/admin/users.py
index e7f6928c8..82251dbe5 100644
--- a/synapse/rest/admin/users.py
+++ b/synapse/rest/admin/users.py
@@ -142,6 +142,7 @@ class UserRestServletV2(RestServlet):
         self.set_password_handler = hs.get_set_password_handler()
         self.deactivate_account_handler = hs.get_deactivate_account_handler()
         self.registration_handler = hs.get_registration_handler()
+        self.pusher_pool = hs.get_pusherpool()
 
     async def on_GET(self, request, user_id):
         await assert_requester_is_admin(self.auth, request)
@@ -281,6 +282,21 @@ class UserRestServletV2(RestServlet):
                     await self.auth_handler.add_threepid(
                         user_id, threepid["medium"], threepid["address"], current_time
                     )
+                    if (
+                        self.hs.config.email_enable_notifs
+                        and self.hs.config.email_notif_for_new_users
+                    ):
+                        await self.pusher_pool.add_pusher(
+                            user_id=user_id,
+                            access_token=None,
+                            kind="email",
+                            app_id="m.email",
+                            app_display_name="Email Notifications",
+                            device_display_name=threepid["address"],
+                            pushkey=threepid["address"],
+                            lang=None,  # We don't know a user's language here
+                            data={},
+                        )
 
             if "avatar_url" in body and type(body["avatar_url"]) == str:
                 await self.profile_handler.set_avatar_url(
diff --git a/tests/rest/admin/test_user.py b/tests/rest/admin/test_user.py
index 6c88ab06e..e29cc24a8 100644
--- a/tests/rest/admin/test_user.py
+++ b/tests/rest/admin/test_user.py
@@ -516,6 +516,81 @@ class UserRestTestCase(unittest.HomeserverTestCase):
         self.assertEqual(False, channel.json_body["is_guest"])
         self.assertEqual(False, channel.json_body["deactivated"])
 
+    def test_create_user_email_notif_for_new_users(self):
+        """
+        Check that a new regular user is created successfully and
+        got an email pusher.
+        """
+        self.hs.config.registration_shared_secret = None
+        self.hs.config.email_enable_notifs = True
+        self.hs.config.email_notif_for_new_users = True
+        url = "/_synapse/admin/v2/users/@bob:test"
+
+        # Create user
+        body = json.dumps(
+            {
+                "password": "abc123",
+                "threepids": [{"medium": "email", "address": "bob@bob.bob"}],
+            }
+        )
+
+        request, channel = self.make_request(
+            "PUT",
+            url,
+            access_token=self.admin_user_tok,
+            content=body.encode(encoding="utf_8"),
+        )
+        self.render(request)
+
+        self.assertEqual(201, int(channel.result["code"]), msg=channel.result["body"])
+        self.assertEqual("@bob:test", channel.json_body["name"])
+        self.assertEqual("email", channel.json_body["threepids"][0]["medium"])
+        self.assertEqual("bob@bob.bob", channel.json_body["threepids"][0]["address"])
+
+        pushers = self.get_success(
+            self.store.get_pushers_by({"user_name": "@bob:test"})
+        )
+        pushers = list(pushers)
+        self.assertEqual(len(pushers), 1)
+        self.assertEqual("@bob:test", pushers[0]["user_name"])
+
+    def test_create_user_email_no_notif_for_new_users(self):
+        """
+        Check that a new regular user is created successfully and
+        got not an email pusher.
+        """
+        self.hs.config.registration_shared_secret = None
+        self.hs.config.email_enable_notifs = False
+        self.hs.config.email_notif_for_new_users = False
+        url = "/_synapse/admin/v2/users/@bob:test"
+
+        # Create user
+        body = json.dumps(
+            {
+                "password": "abc123",
+                "threepids": [{"medium": "email", "address": "bob@bob.bob"}],
+            }
+        )
+
+        request, channel = self.make_request(
+            "PUT",
+            url,
+            access_token=self.admin_user_tok,
+            content=body.encode(encoding="utf_8"),
+        )
+        self.render(request)
+
+        self.assertEqual(201, int(channel.result["code"]), msg=channel.result["body"])
+        self.assertEqual("@bob:test", channel.json_body["name"])
+        self.assertEqual("email", channel.json_body["threepids"][0]["medium"])
+        self.assertEqual("bob@bob.bob", channel.json_body["threepids"][0]["address"])
+
+        pushers = self.get_success(
+            self.store.get_pushers_by({"user_name": "@bob:test"})
+        )
+        pushers = list(pushers)
+        self.assertEqual(len(pushers), 0)
+
     def test_set_password(self):
         """
         Test setting a new password for another user.