turns out that 0.34.1.1+1 comes before 0.34.1.1+bionic (etc).
The version may only contain "~ 0-9 A-Z a-z + - ." (sorting in that order).
Option 1: replace "+" with something that sorts after +. Options are "-" (but
dpkg-source complains about that) or "." (but that would mean we couldn't
distinguish packaging-only changes from real changes).
Option 2: stick with + and just find something that sorts after 'xenial'. The
only options there are "-", "." (same problems as before), "z", and "+".
Hence, ++1. Sorry.
