diff --git a/synapse/storage/background_updates.py b/synapse/storage/background_updates.py
index e5f0668f0..9522acd97 100644
--- a/synapse/storage/background_updates.py
+++ b/synapse/storage/background_updates.py
@@ -218,7 +218,7 @@ class BackgroundUpdateStore(SQLBaseStore):
         duration_ms = time_stop - time_start
 
         logger.info(
-            "Updating %r. Updated %r items in %rms."
+            "Running background update %r. Processed %r items in %rms."
             " (total_rate=%r/ms, current_rate=%r/ms, total_updated=%r, batch_size=%r)",
             update_name,
             items_updated,