diff --git a/.gitlab-ci.yml b/.gitlab-ci.yml
index 1f5d6e0f..485c5141 100644
--- a/.gitlab-ci.yml
+++ b/.gitlab-ci.yml
@@ -20,6 +20,11 @@ format:
   script:
     - cargo fmt --all -- --check --verbose
 
+  rules:
+    - if: $CI_COMMIT_TAG
+      when: never
+    - when: always
+
 # base earthly setup for jobs
 .base:
   tags: [ saas-linux-medium-amd64 ]