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Article 21146 of alt.drugs:
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Path: news.claremont.edu!usc!wupost!sdd.hp.com!caen!garbo.ucc.umass.edu!hamp.hampshire.edu!dhirmes
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From: dhirmes@hamp.hampshire.edu
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Newsgroups: alt.drugs
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Subject: "War on Drugs and Media" Paper (LONG)
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Message-ID: <1991Dec10.205213.1@hamp.hampshire.edu>
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Date: 11 Dec 91 00:52:13 GMT
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Sender: usenet@nic.umass.edu (USENET News System)
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Organization: Hampshire College
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Lines: 521
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Representation of the "War on Drugs" in "Time" and "Newsweek"
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By David Hirmes (dhirmes@hamp.hampshire.edu)
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December, 1991
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The Big Picture?: A Case for Perplexity
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My method of research was fairly simple. I searched for articles in
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Time and Newsweek that in some way dealt with the "War on Drugs"
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between 1986 and 1989. I came up with several cover stories, and many
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smaller ones. As for my purpose: I was looking for how these news
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magazines handled a problem that has been a part of society for thousands
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of years, and yet just recently has been declared a "war". Even in terms of
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hightened awareness about drugs, there were several times in history, not
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just the 60's and 70's, in which drugs became of "national importance". So
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why the hype? How had it changed and how does it change through the
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years analysed? I decided that the best way to discover this would be to
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search for the "frames" the media used to portray the "war on drugs".
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The idea of frames was first introduced to me in Todd Gitlin's book "The
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Whole World Is Watching". Gitlin's example was the turbulent times of
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the 60's, and in particular, the New Left. He found that the media used
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various ways of framing the New Left which gave a distorted view of
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what the movement was all about. In this paper I hope to expose some
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frames used in the "war on drugs".
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The overall impression I got through reading a plethora of articles from
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Time and Newsweek from August of 1986 to November of 1989 was that
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the news media were just as perplexed as the government and the general
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populous about drug abuse. The questions asked in '86 were still being
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asked in '89, with perhaps a heightened sense of urgency. The question of
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why people do drugs in the first place, why and how it leads to addiction,
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how serious is the problem, is it getting worse, what can we do about it as
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citizens, what can the government do about it, how has it gotten this far,
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who is to blame... The questions remain in a steady stream, yet no one
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seems to have realistic answers. Those who do make promises or
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predictions usually end up looking foolish a month or a year later.
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President Bush has learned his lessons, and has made little promises on
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how successful the "war on drugs" will be in the near future. Recently,
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"Drug Czar" William Bennett resigned from his post. One of the prices
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payed for turning a problem into a "war" is that there is always the chance
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one might lose.
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Framing the Problem - 1986
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Discovery
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The government's "war on drugs", and therefore, coverage of the
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nation-wide drug epidemic, began in full force when large scale drug abuse
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expanded from the inner-city to middle-class Americans and the
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workplace. Coverage also expanded with increased violence in urban,
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and later rural areas. There is an interesting admission to this subtle (and
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not so subtle) classism in both 1986 cover stories from Time and
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Newsweek. In Newsweeks' "Saying No" article (8/11/86) it is stated that:
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"In part, the change in the public mood has a racist tinge: drugs simply
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moved from the black and Hispanic underclass to the middle-class
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mainstream and are being felt as a problem there."1 While the admission
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of racism within mainstream America was surprising, it was equally as
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interesting that Newsweek blamed Americans for their lack of caring
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about the plight of the inner-city, and not the lack of news coverage itself. I
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have found, although I did very little research before 1986, that the
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problems of drug abuse in the inner-city were covered only when the
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problem had reached many more levels of American society. This is
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exemplified by what seemed to be an extremely offensive comment in the
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Time article "The Enemy Within":
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As drugs have moved out of the ghetto and into the workplace, as bus
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drivers and lawyers and assembly-line workers get hooked, innocent
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consumers are put as risk. The cost of employers from drug abuse-- from
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lost productivity, absenteeism and higher accident rates-- is estimated at
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about $33 billion by the government.2
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Are they assuming that there are no bus drivers, lawyers, and
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assembly-line workers in the ghetto? Is the loss of work- place
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productivity more of a concern than the decay of the inner- city?
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Obviously, Time knows its audience.
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A History Lesson
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After realizing that there is indeed a drug problem in America, the two
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news magazines diverged on two different paths. While Newsweek
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chose to deal with the current administrations changing policy, Time
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decided to give some historical context to the drug problem. Since the
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article had already framed itself as as dealing with the "war on drugs", the
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history that was presented held all drugs at an equally evil level. Pot,
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heroin, cocaine, and PCP were all equally responsible for the current drug
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crisis. Of course, no mention of legalization efforts, were mentioned, two
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notable deletions seemed to be the World War II program of "Hemp for
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Victory" as well as the complete failure of prohibition. While pot is
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regularly lumped with much more dangerous drugs such as cocaine,
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heroin, and PCP, or in the context of a "gateway" drug, cigarettes and
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alcohol are rarely mentioned. By leaving out cigarettes and alcohol, which
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account for over 100 times more deaths a year than all illegal drugs
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combined, an important facet of this issue is missing.3 The violent aspects
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of drugs like crack and PCP are hyped in many articles, but rarely are the
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moods of those on alcohol.
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There were some positive aspects of "The Enemy Within" article. For
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one, a framing in which the "enemy" is ourselves, rather than some evil
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Latin American drug empire is a positive shift the idea that DEA officials
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can cure the drug problem by cutting off the Southern supply. And the
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article did spend almost half of a small paragraph explaining the
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disproportionate cases of death and health care costs from tobacco and
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alcohol opposed to other illegal drugs. But it must be stressed that
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devoting even a half a paragraph on this subject was the exception to the
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rule.
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Reagan's Analysis
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Probably due to my reading Mark Hertsgaard's "On Bended Knee", a
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book about the relationship between the Reagan administration and the
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press, the coverage of Reagan seemed especially dubious. In the
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Newsweek cover story "Saying No", it is stated point blank that Reagan
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began taking the drug crisis seriously only when public opinion polls
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deemed it necessary. While Nancy's Just Say No campaign had been in
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full swing for a few years, the President had not considered it a top priority
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until '86. The article states that Reagan's philosophy had always been one
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of education and treatment, where volunteers and corporate America
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should take the responsibility to deal with the problem. Yet at the same
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time, a full $1.8 billion of the $2 billion given for "war on drugs" in 1985 was
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for enforcement, leaving the remaining $200 million to be divided between
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education and treatment programs.4 In fact, from 1982 to 1986, the
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allotment for treatment and education actually decreased over $80
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million.5
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The Newsweek article also featured a short interview with the
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President. When asked "You've described America as 'upbeat, optimistic'
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--why are drugs such a problem now?" Reagan replied: .ls1
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For one thing... the music world.. has... made it sound as if it's right there and
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the thing to do, and rock-and-roll concerts and so forth. Musicians that
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young people like... make no secret of the fact that they are users, [And] I
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must say this, that the theatre--well, motion-picture industry--has started
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down a road they'd been on before once, with alcohol abuse...6
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(note: ... and [] are Newsweeks, not mine.)
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When asked directly why drugs were a problem in America, our
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Presidents answer was rock and roll and the movies. This is the president
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who had been cutting social programs for the last five years, who had been
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virtually ignoring the problems of the inner-city, and this was his thoughtful
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analysis. But this had been part of Reagan's fairy-tale version of America
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from the start. By framing the issue in this way, Reagan disqualified his
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domestic policy from any part in the drug crisis, and at the same time
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trivialized the issue as non-political.
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As a side note, just as Hertsgaard points out over and over in "On
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Bended Knee", the press let the President frame the issues. Following his
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short interview, Newsweek dedicated a full article entitled "Going After
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Hollywood" which spent a good amount of time nit-picking at recent
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movies in which drug use was glorified.7 While the initial Newsweek
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cover story was entitled "Saying No!", no one from the inner-city was
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asked about the effectiveness of this campaign, nor were they asked about
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any of the new policy changes. In the place where the drug crisis
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supposedly originated, no voice was given at all.
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Framing the Solution - 1986
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The Big Three
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Options to combat drug abuse are limited to the Big Three:
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enforcement, treatment, and education. Throughout the four years
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analyzed, the "debate" always dealt with which of the three is more
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important to focus on financially. Legalization is barely mentioned at any
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level, except to completely lambaste the idea. On the other end,
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enforcement debates range from cracking down on casual users, to full
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military intervention at home and abroad.8
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"Battle Strategies"/Reagans on TV
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Even as early as September of 1986, the news magazines had a cynical
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view of the "war on
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drugs". The First Couple went on national television urging Americans to
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stop the using drugs at the same time when law enforcement officials
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were telling the press there was no way to stop the supply of drugs from
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entering the U.S.9 A Time article entitled "Battle Strategies" explained
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the various methods of "combat" (remember, this is a "war"): The border
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patrols, heightened arrests, drug testing (which would soon become a
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major issue), treatment, and education.10 Another article in Newsweek
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(9/22/86) explained how the Reagans were getting involved through
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Nancy's Just Say No campaign and Ronald's new interest in the issue
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(now that he realized voters felt it an important issue).11 The tone of both
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articles seemed to take the issue as more of a political one that a social or
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economic problem, a trend that would continue through my research. In a
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September, 1986 article, Time extolled: "The abuse of illegal drugs has
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certainly become the Issue of the Year, except that the main issue
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involved seems to be how far politicians scramble to outdo one another in
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leading the crusade."12 One must ask: Whose fault is that-- the politicians,
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the news media, or both?
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In framing the solution, the news magazines seem to forget that the
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problem itself has not truly been identified. The so- called solutions are
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attacking the symptoms, not the disease. This simple fact is not recognized
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by the news magazines. By telling kindergardeners in the inner-city not to
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do drugs is one thing, but when these same children grow old enough to
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see the best opportunity for wealth and power is that of the drug dealer,
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ideals could change quite easily.13
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Re-Framing the Problem - 1988
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Night of the Living Crack Heads
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The National Institute of Drug Abuse (NIDA) conducts a survey every
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two to three years called the National Household Survey on Drug Use,
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which questions about 8,000 people.14 Much of the government's policy
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relies on this document for data. In 1988, after decades of almost steady
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increase, the survey showed a decline in most drug use in the United
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States. The marked exception was cocaine (and its smokable derivative
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crack) which went down for casual use, but rose steadily for those who
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used the drug more than once a week.15 By this time, the "war on drugs"
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had been in full swing for several years, and while the NIDA statistics
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showed one side of the story, the "rising tide of violence" (a favorite media
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catch phrase), "crack babies", rise of crack use by upper and middle-class
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whites, and what appeared to be the growth of gangs, gang violence, and
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drugs in small towns across America, showed quite another. A common
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frame to begin articles in which policy changes or announcements were
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being made by Bush or William Bennett, were specific incidents of
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violence or irony resulting from the drug crisis.16 Interestingly enough,
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while this gave a cynical and somewhat confrontational frame for the
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article, it also seemed to lead into something of an aggressive opinion
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regarding the implementation of enforcement policy: In response to more
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violence, reporters' first reactions seemed to be "Where are our guns?"
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The vast majority of articles found from 1988 on that did not report
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specifically on an event or government announcement, dealt with various
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aspects of crack. Two out of the three cover stories dealing with drugs
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from 1988 to 1990 had to do with crack: Time had "Kids Who Sell Crack"
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(5/9/88) and Newsweek simply had "Crack" (11/28/88). The third was
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entitled "Addictive Personalities" and featured Kittie Dukakus on the
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cover (Newsweek, 2/20/89). Both "crack" cover stories had various
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problems and inaccuracies, although in general Time seemed to have a
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slightly better grasp on the "big picture" (i.e. some semblance of analysis)
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than Newsweek, in which sensationalism seemed a much higher priority.
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I'd like to give a somewhat detailed account of these articles because to a
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large degree, they focus on most of the (domestic) frames used in media to
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represent the "war on drugs".
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The Time story begins with the tale of a 13 year old dealer named Frog.
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In describing why young blacks from the ghetto might begin to deal drugs,
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Time explains: "Like most young American people, they are material girls
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and boys. They crave the glamorous clothes, cars, and jewelry they see
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advertised on TV." I suppose because most young Americans do not read
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their magazines, this allows Time to print ads of a similar type (not to
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mention another highly addictive drug, nicotine, which kids can't see on
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TV). Showing that not only kids from the ghetto can get hooked, Time
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next focuses on Eric, an upper-middle class white honor student who
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became addicted to crack. The next section of the article discusses the
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"live for today" attitude of many teenagers involved in drug dealing, as well
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as prison over- crowding. When a huge raid in L.A. is conducted and "Half
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(of those arrested) had to be released for lack of evidence" A mere
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sentence is dedicated to this frightening trend of mass arrest, with only the
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"civil libertarians" upset over the seeming loss of civil rights.17 The article
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redeems itself to some degree, towards the end, when it goes into a
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somewhat detailed account of the current job and educational situation for
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lower-class people in America. This is the only article I found where more
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than half a sentence is used to blame cuts in job training and education
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programs by the Federal government as a possible problem somehow
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related to drugs.18 It is also worthwhile mentioning that this article was
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written on Reagan's way out, over seven years since Reaganomics began.
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Newsweek, which tried to give a nation-wide view of the drug war by
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going to a crack house, a prison, a rehab center, and a court, failed to find
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any connections or insights into the drug problem except to equate all drug
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addicts as on the same low-life level. It's hard to expect much from an
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article that in the third paragraph states: .ls1
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These are the two Americas. No other line you can draw is as trenchant
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as this. On one side, people of normal human appetites, for food and sex
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and creature comforts; on the other, those who crave only the roar and
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crackle of their own neurons, whipped into a frenzy of synthetic euphoria.
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The Crack Nation. It is in our midst, but not a part of us; our laws barely
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touch it on its progress through our jails and hospitals, on its way to our
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morgues.19
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If images virtually out of "Night of the Living Dead" are used as the
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initial frame towards the drug addict, why would anyone not feel that these
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"Others" should be dealt with by any means necessary. Since this article
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was purported to be a "day in the life piece", practically no historical
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background on the crisis, and no analysis of a larger picture were given,
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leaving a very narrow view of the true problem.
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In Herbert Gans' book "Deciding What's News", he describes what he
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calls "enduring values", values that the press consider an intragle, positive,
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and necessary part of American society. It is when these values are
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threatened, that the news responds. Some of Gans' "enduring values"
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include: "ethnocentrism, altruistic democracy, responsible capitalism,
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moderatism, [and] social order"(p.42) All of these values are threatened
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by drugs. Newsweek's portrayal of this bipolar society, the "Crack
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Nation", is proof of how the threatening of these values can turn to
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dangerous assumptions, exaggerations, and misrepresentations within the
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"objective" news media.
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Re-Framing the Solution - 1988
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Big Guns
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The journalists seemed as war-weary as the DEA agents they were
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reporting about. So when Time purports in March of 1988 that
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"Americans lose patience with Panama", they are possibly referring more
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to the administration and news journalists, than the American people.20
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With hind-sight, we can see that Noreiga was actually a minor player in
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Latin American drug smuggling operations. Soon after the U.S. invation,
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the New York Times reported that the flow of drugs in and out of Panama
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actually had increased.
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Later in 1989, when Newsweek reports on William Bennett's progress
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as Drug Czar (one of the oddest terms associated with the "war on
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drugs"), the reporter intones: "...he is likewise correct that tougher law
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enforcement is the necessary first response."21
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To a large degree, it seems that reporting on the drug war by 1988-9
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turned from cynical, somewhat hopeless, and aloof, to cynical, angry, and
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battle-worn. Reporters began to tire of the governments rhetoric, and as
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drugs began to draw closer to their own homes, they became more
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anxious for a solution. So perhaps because of the fact that law-makers are
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giving no other solutions, when Bennett and Bush explain the solution
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begins with more cops, more guns, more prisons, and harsher treatment of
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casual users (as well as treatment and education, of course), the press are
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not so alarmed. When the Presidential appointee Bennett explains that
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legalization would be a "national disaster" as would attacking the "social
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front", one find the options even more limiting.22 .pa
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Breaking the Frames: Distortions and Omissions
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In beginning to understand the framing of the "war on drugs" within the
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news media, one must first look at the statistics (the NIDA survays) and
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how they are used to shape governmental policy and public opinion. First,
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it must be noted that these are household surveys, which would exclude
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the homeless and those with no permanent homes. Second, the rising
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trend to punish the casual user would automatically create an atmosphere
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of distrust and suspicion. Third, the surveys do not consider legal drugs
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such as alcohol and cigarettes, which account for many more deaths a
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year than all other illegal drugs combined. I am unaware if the police
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reports, which have been used to show that large amounts of people
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arrested test positive for drugs, include alcohol. While these reasons do
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not completely disqualify the results of the surveys, they do question their
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accuracy.23
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The next problem found through the articles analyzed were the
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selection of sources for information and anaylsis, in a word: who was given
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a voice in the news. By this I mean who was interviewed, quoted, and
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used as the source of information for the articles. For the most part,
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ordinary citizens were interviewed only to determine the level of the
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crisis-- how bad a neighborhood had gotten, how many people they knew
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were involved with illegal drugs, etc. Never was a man or woman from
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the inner-city, or even one from a suburban area for that matter, asked
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what they thought the causes of the drug crisis were, or why it was so bad
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in certain areas. For the most part, the Big Picture was left to the
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government and to a lesser extent, the news media itself.
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Where were the voices of teachers, medical professionals, social
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workers, minority group leaders, civil rights activists, and the most taboo of
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all, legalization activists? The medical professionals and social workers
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were asked how their various programs were coping, and sometimes the
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successful ones were examined in detail, but that was the extent of their
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voice. Minority leaders, even media favorites like Jesse Jackson, were
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ignored, and their cries for reinstating social programs lost in the Reagan
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years were never heard. Civil rights activists were only refereed to in the
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third person as in "civil libertarians were worried of this law" or "those
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concerned with civil rights had reservations about the legality". The one
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notably exception to this was the continuing controversy over drug testing.
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But it is important to realize that this controversy deals with almost all
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Americas. Anyone with a job (no longer simply air-traffic controllers and
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government employees with "security" positions) could be effected by
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these measures. And yet the truly dangerous actions, ones that most
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Americans take for granted, are all but ignored. From mass arrests of
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suspected drug dealers and not using warrants to search homes and cars,
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to suggestions of using the military to destroy coca fields in other countries-
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- these issues were barely discussed.
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The entertainment element within the news media played an important
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role in the "war on drugs" as well. Just as with Magic Johnson now, were
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it not for the death of Len Bias and the scandal of Daryll Strawberry, who
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knows how long it would have taken the media to catch on that there was
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a drug problem in America. When looking up source articles for this
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paper, the list of "Drugs and Sports" was longer than that of "Drug Abuse"
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or "Crack" for several of the years between 1986 and 1990. Possibly the
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media found in sports-drug related scandal,an entertainment side of the
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drug war that had more mass appeal than an inner-city murder or siezure
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of some odd tonnage of cocaine from Latin America.
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Finally, while it is not a panacea, nor a complete answer to the reasons
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behind America's drug crisis, I had thought that questioning the social and
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economic policies of Reaganomics would have brought to light some of the
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reasons why drug dealing, let alone drug abuse would become more
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appealing to those who suffered from the cuts in Federally funded social
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programs in housing, medical care, and education. But those comparisons
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were never made. Except for a small section in the Time cover story of
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1988 mentioned earlier in the paper, simply the idea that economic factors
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were somehow involved in drug abuse were completely ignored. A
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portion of the reason for this might have to do with Reagan's insistence
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that it is the drug user and potential drug user that must be focused on. It is
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"Just Say No" and law enforcement-- these are our options. Not much
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has changed.
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10"Battle Strategies" Time (Sep 15 86)
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11"Rolling Out the Big Guns" Time (Sep 22 86)
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12"The Enemy Within" Time [cover story] (Sep 15 86)
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13see "Addictive Personalities" Newsweek [cover story] (Feb 20 89) for
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the sillyness of trying to find a definition.
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14see "Drug Abuse and Drug Abuse Research", U.S. Dept. of Health and
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Human Services, Rockville, Maryland, 1991, also see the first chapter of
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"Communications Campaigns About Drugs", Pamela J. Shoemaker, ed.,
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Lawrence Erlbaum Assoc., Hillsdale, NJ, 1989.
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15 see "Drug Abuse and Drug Abuse Research", U.S. Dept. of Health and
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Human Services, Rockville, Maryland, 1991, and "National Drug Control
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Strategy", U.S. Government document, 1990.
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16"Tears of Rage" Time (Mar 14 88) and "Bennett's Drug War"
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Newsweek (Aug 21 89)
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17"Crack" Newsweek [cover story] (Nov 28 88)
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18"Kids Who Sell Crack" Time [cover story] (May 9 88)
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19"Crack" Newsweek [cover story] (Nov 28 88)
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20"Tears of Rage" Time (Mar 14 88)
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21"Bennett's Drug War" Newsweek (Aug 21 89)
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22Ibid.
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23see the chapter "Cocaine-Related Deaths: Who are the Victims? What
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is the cause?" Linda S. Wong, M.A., and Bruce K. Alexander, Ph.D., in the
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book "Drug Policy 1989-1990: A Reformer's Catalogue" Arnold Tresbach,
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ed., The Drug Policy Foundation, Washington, D.C., 1989.
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Article Bibliography
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(in chronological order)
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|
"Saying No!" Newsweek [cover story] (Aug 11 86)
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|
"Going After Hollywood" Newsweek (Aug 11 86)
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"The Enemy Within" Time [cover story] (Sep 15 86)
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|
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"Battle Strategies" Time (Sep 15 86)
|
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"Rolling Out the Big Guns" Time (Sep 22 86)
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"Urban Murders: On the Rise" Newsweek (Feb 9 87)
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"L.A. Law: Gangs and Crack" Newsweek (Apr 27 87)
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"The Southwest Drug Connection" Newsweek (Nov 23 87)
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"Drug Use: Down, But Not in the Ghetto" Newsweek (Nov 23 87)
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"Tears of Rage" Time (Mar 14 88)
|
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"Where the War Is Being Lost" Time (Mar 14 88)
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"Kids Who Sell Crack" Time [cover story] (May 9 88)
|
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|
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"Crack" Newsweek [cover story] (Nov 28 88)
|
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"Addictive Personalties" Newsweek [cover story] (Feb 20 89)
|
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|
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"Fighting on Two Fronts" Time (Aug 14 89)
|
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"Bennett's Drug War" Newsweek (Aug 21 89)
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"A Plague Without Boundries" Time (Nov 6 89)
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|
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BIBLIOGRAPHY
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|
"Drug Abuse and Drug Abuse Research", U.S. Dept. of Health and
|
|
Human Services (NIDA is under this orginization), Rockville, Maryland,
|
|
1991.
|
|
|
|
Gans, Herbert J., "Deciding What's News", Vintage Books, New York,
|
|
1979.
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Gitlin, Todd, "The Whole World Is Watching", Univ. of CA Press,
|
|
Berkeley, 1980.
|
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|
Hertsgaard, Mark, "On Bended Knee", Schocken Books, 1988.
|
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|
Hiebert, Ray E., ed., "What Every Journalist Should Know About the
|
|
Drug Abuse Crisis", Voice of America, Wash. DC., 1987?
|
|
(this book has articles from Nancy Reagan and Ed Meese
|
|
amoung others.)
|
|
|
|
Hoffman, Abbie, "Reefer Madness", The Nation, Nov. 21, 1987.
|
|
|
|
Levine, Michael, "Going Bad", Spin, June 1991.
|
|
(this article is the story of a DEA agent disallusioned
|
|
by the governments handling of the drug war)
|
|
|
|
"National Drug Control Strategy", U.S. Government document, 1990.
|
|
|
|
Shoemaker, Pamela J., ed., "Communication Campaigns About Drugs",
|
|
Lawrence Erlbaum Assoc., Hillsdale, NJ, 1989.
|
|
(a suprisingly uninformative book.)
|
|
|
|
Trebach, Arhold S., ed., "Drug Policy 1989-1990: A Reformer's
|
|
Catalogue", The Drug Policy Foundation, Wash. DC, 1989.
|
|
(an excellent resource for those interested in
|
|
drug legalization.)
|
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|
|
Some sources suggested to me that I didn't get a chance to read:
|
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|
|
"The Great Drug War" by Arnold Treback. Macmillan, 1987.
|
|
"Storming Heaven: LSD and the American Dream" by Jay Stevens,
|
|
Atlantic Monthly Press, 1987.
|
|
"Acid Dreams: The CIA, LSD, and the Sixties Revolution" by Martin
|
|
Lee (one of the founders of F.A.I.R.) and Bruce Shlain, Grove
|
|
Press, 1985.
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|
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[END OF PAPER]
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X-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-X
|
|
Another file downloaded from: The NIRVANAnet(tm) Seven
|
|
|
|
& the Temple of the Screaming Electron Taipan Enigma 510/935-5845
|
|
Burn This Flag Zardoz 408/363-9766
|
|
realitycheck Poindexter Fortran 510/527-1662
|
|
Lies Unlimited Mick Freen 801/278-2699
|
|
The New Dork Sublime Biffnix 415/864-DORK
|
|
The Shrine Rif Raf 206/794-6674
|
|
Planet Mirth Simon Jester 510/786-6560
|
|
|
|
"Raw Data for Raw Nerves"
|
|
X-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-X
|