diff --git a/pages/providers/vpn.html b/pages/providers/vpn.html
index 55a8274c..79d3e6bd 100644
--- a/pages/providers/vpn.html
+++ b/pages/providers/vpn.html
@@ -125,6 +125,36 @@ description: "Find a no-logging VPN operator who isn't out to sell or read your
       </ul>
     </div>
 
+    <div class="col-12">
+      <h3><span class="badge badge-info">Marketing</span></h3>
+      <p>With the VPN providers we recommend we like to see responsible marketing.</p>
+    </div>
+    <div class="col-md-6">
+      <p><strong>Minimum to Qualify:</strong></p>
+      <ul>
+          <li>Must self host analytics (no Google Analytics etc). The provider's site must also comply with <a href="https://en.wikipedia.org/wiki/Do_Not_Track">DNT (Do Not Track)</a> for those users who want to opt-out.</li>
+      </ul>
+      </li>
+      <p>Must not have any marketing which is irresponsible:</p>
+        <ul>
+          <li>Making guarantees of protecting anonymity 100%. When someone makes a claim that something is 100% it means there is no certainty for failure. We know users can quite easily deanonymize themselves in a number of ways, eg:</li>
+          <ul>
+            <li>Reusing personal information eg. (email accounts, unique pseudonyms etc) that they accessed without anonymity software (Tor, VPN etc)</li>
+            <li><a href="https://www.privacytools.io/browsers/#fingerprint">Browser fingerprinting</a></li>
+          </ul>
+          <li>Claim that a single circuit VPN is "more anonymous" than Tor, which is a circuit of 3 or more hops that regularly changes.</a></li>
+          <li>Use responsible language, eg it is okay to say that a VPN is "disconnected" or "not connected", however claiming that a user is "exposed", "vulnerable" or "compromised" is needless use of alarming language that may be incorrect. For example the visiting user might be on another VPN provider's service or using Tor.</li>
+        </ul>
+    </div>
+    <div class="col-md-6">
+      <p><strong>Best Case:</strong></p>
+      <p>Responsible marketing that is both educational and useful to the consumer could include:</p>
+      <ul>
+        <li>A accurate comparison to when Tor or other <a href="https://www.privacytools.io/software/networks/">Self contained networks</a> should be used.</li>
+        <li>Availability of the VPN provider's website over a .onion <a href="https://en.wikipedia.org/wiki/.onion">Hidden Service</a></li>
+      </ul>
+    </div>
+
     <div class="col-12">
       <h3><span class="badge badge-info">Additional Functionality</span></h3>
       <p>While not strictly requirements, there are some factors we looked into when determining which providers to recommend. These include adblocking/tracker-blocking functionality, warrant canaries, multihop connections, excellent customer support, the number of allowed simultaneous connections, etc.</p>