diff --git a/pages/sponsors.html b/pages/sponsors.html
index 639b6f57..c2d05a92 100644
--- a/pages/sponsors.html
+++ b/pages/sponsors.html
@@ -8,7 +8,7 @@ permalink: /sponsors/
   <div class="mx-auto text-center">
     <div class="my-4">
       <h1>Sponsors of {{ site.name }}</h1>
-      <p>A massive thank you to the following <strong>gold sponsors</strong> of {{ site.name }}, who have pledged $250+ to the organization:</p>
+      <p>A massive thank you to the following <strong>organization-level sponsors</strong> of {{ site.name }}, who have pledged $250+:</p>
     </div>
     <div class="mt-4 mb-3">
       {% include sponsors/gold.html %}
@@ -24,14 +24,14 @@ permalink: /sponsors/
 </div>
 <div>
   <div class="my-4">
-    <h3>Silver Sponsors</h3>
-    <p>Silver sponsors of {{ site.name }} have pledged $100 - $249 to the organization.</p>
+    <h3>Advocates</h3>
+    <p>These individuals and organizations have pledged $100 - $249 to the organization.</p>
   </div>
   <div class="row">
     {% include sponsors/silver.html %}
   </div>
 </div>
-<h3>Sponsors</h3>
+<h3>Backers</h3>
 <p>These individuals and organizations have pledged $10 - $99 to the organization.</p>
 {% include sponsors/list.html %}
 
@@ -49,19 +49,19 @@ permalink: /sponsors/
 <h5>General Information</h5>
 <p>This website receives well over 250,000 pageviews on a monthly basis and is highly ranked for privacy-related keywords. In addition to the benefits below your contribution will be featured on our OpenCollective page and we will thank you via social media for your contribution.</p>
 <p><em>Please note that this page is updated manually, and while we're generally on top of things, please don't hesitate to reach out to <a href="mailto:sponsors@privacytools.io">sponsors@privacytools.io</a> if you think we've missed something :)</em></p>
-<h5><i class="fas fa-fw fa-user text-info"></i> Sponsors - $10–$24</h5>
+<h5><i class="fas fa-fw fa-user text-info"></i> Backers - $10–$24</h5>
 <ul>
 <li>Your name added to the list of sponsors on this page.</li>
 </ul>
-<h5><i class="fas fa-fw fa-user-astronaut text-info"></i> Highlighted Sponsors - $25–$99</h5>
+<h5><i class="fas fa-fw fa-user-astronaut text-info"></i> Highlighted Backers - $25–$99</h5>
 <ul>
 <li>Your name in bold at the top of our general sponsors list.</li>
 </ul>
-<h5><i class="fas fa-fw fa-medal text-muted"></i> Silver Sponsorship - $100–$249</h5>
+<h5><i class="fas fa-fw fa-user-secret text-muted"></i> Advocates - $100–$249</h5>
 <ul>
 <li>Your square logo, name, and link above the general sponsors list.</li>
 </ul>
-<h5><i class="fas fa-fw fa-medal text-warning"></i> Gold Sponsorship - $250+</h5>
+<h5><i class="fas fa-fw fa-briefcase text-warning"></i> Organizations - $250+</h5>
 <ul>
 <li>Your medium-sized logo as a prominent link on our homepage and at the very top of our sponsors page.</li>
 </ul>