It's savandra, who created animated explainer videos,
here's a link to our channel.
I contacted u/dsmlegend, https://www.reddit.com/u/dsmlegend/ and he developed an awesome draft of probably anything should be covered on the topic (though it's a bit business-focused).
Here's a link to the document https://www.youtube.com/channel/UCnjUpT9gGxyQ_lud7uKoTCg
I'd like to add, that since then, we improved on the animations a lot and we hope Monero will benefit from it!
Our proposal is to be billed per minute of the animation, which covers:
script development ( with implementing all the feedback from the community)
illustrations development
animations
voice-over
sound effects
Considering the above, I think $1000 per minute of the animation should work out nicely.
Also, it's been a while since the last video, so let me know if there are any updates on how the pitch should be handled.