diff --git a/keeperDAO/docs-notes.md b/keeperDAO/docs-notes.md
index 1848229..1a8de34 100644
--- a/keeperDAO/docs-notes.md
+++ b/keeperDAO/docs-notes.md
@@ -1,4 +1,23 @@
 ## [KeeperDAO notes](https://docs.keeperdao.com/reference/)
 
-*KeeperDAO uses the power of Coordination to create more efficient markets by capturing and recycling MEV to the 
+
+<br>
+
+**KeeperDAO uses the power of Coordination to create more efficient markets by capturing and recycling MEV to the 
 users and protocols that create it.**
+
+<br>
+
+**KeeperDAO is a decentralised and coordinated Keeper commonwealth making the Ethereum network more egalitarian, profitable, and secure for all the actors involved.**
+
+<br>
+
+### Keepers
+
+* Bots that observe Ethereum, and other blockchains, to faciliate sorts of transactions, such as arbitrage, liquidations, auctions.
+* Keepers compete with each other in a zero-sum game, transforming Ethereum into a highly zero-sum game.
+* Inside KeeperDAO, keepers don't need to compete - but coordinate and capture on-chain profits efficiently. DeFi users, protocols, market makers can bring their activity to KeeperDAO and gain a portion of the profits as a reward.
+
+<br>
+
+### Core Products