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19 lines
1.1 KiB
Markdown
19 lines
1.1 KiB
Markdown
# Technique T0015: Create Hashtags and Search Artefacts
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* **Summary**: Create one or more hashtags and/or hashtag groups. Many incident-based campaigns will create hashtags to promote their fabricated event. Creating a hashtag for an incident can have two important effects: 1. Create a perception of reality around an event. Certainly only "real" events would be discussed in a hashtag. After all, the event has a name!, and 2. Publicise the story more widely through trending lists and search behaviour. Asset needed to direct/control/manage "conversation" connected to launching new incident/campaign with new hashtag for applicable social media sites).
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* **Belongs to tactic stage**: TA06
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| Incident | Descriptions given for this incident |
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| -------- | -------------------- |
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| [I00006 Columbian Chemicals](../../generated_pages/incidents/I00006.md) | Create and use hashtag |
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| Counters | Response types |
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| -------- | -------------- |
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| [C00066 Co-opt a hashtag and drown it out (hijack it back)](../../generated_pages/counters/C00066.md) | D03 |
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