DISARMframeworks/generated_pages/techniques/T0021.md
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Technique T0021: Memes

  • Summary: Memes are one of the most important single artefact types in all of computational propaganda. Memes in this framework denotes the narrow image-based definition. But that naming is no accident, as these items have most of the important properties of Dawkins' original conception as a self-replicating unit of culture. Memes pull together reference and commentary; image and narrative; emotion and message. Memes are a powerful tool and the heart of modern influence campaigns.

  • Belongs to tactic stage: TA06

Incident Descriptions given for this incident
I00005 Brexit vote Memes... anti-immigration; euroskepticism; fear, outrage, conspiracy narratives
I00017 US presidential elections Memes... anti-immigration; euroskepticism; fear, outrage, conspiracy narratives
I00042 Saudi/Qatar bot dispute memes
I00056 Iran Influence Operations Memes... anti-Isreal/USA/West, conspiracy narratives
Counters Response types
C00008 Create shared fact-checking database D04
C00011 Media literacy. Games to identify fake news D02
C00012 Platform regulation D02
C00014 Real-time updates to fact-checking database D04
C00016 Censorship D02
C00027 Create culture of civility D07
C00046 Marginalise and discredit extremist groups D04
C00072 Remove non-relevant content from special interest groups - not recommended D02
C00073 Inoculate populations through media literacy training D02
C00074 Identify and delete or rate limit identical content D02
C00076 Prohibit images in political discourse channels D02
C00085 Mute content D03
C00107 Content moderation D02
C00117 Downgrade / de-amplify so message is seen by fewer people D04
C00118 Repurpose images with new text D04
C00119 Engage payload and debunk. D07
C00122 Content moderation D02
C00176 Improve Coordination amongst stakeholders: public and private D07
C00211 Use humorous counter-narratives D03

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