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Incident I00070: Eli Lilly Clarifies It’s Not Offering Free Insulin After Tweet From Fake Verified Account—As Chaos Unfolds On Twitter
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Summary: “Pharmaceutical company Eli Lilly clarified [in November 2022] it is not offering free insulin, after a fake Twitter account—which was verified through Twitter Blue, a new subscription service implemented by Elon Musk— impersonating the brand said it was”
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| Technique | Description given for this incident |
|---|---|
| T0097.205 Business Persona | IT00000234 “Twitter Blue launched [November 2022], giving any users who pay $8 a month the ability to be verified on the site, a feature previously only available to public figures, government officials and journalists as a way to show they are who they claim to be. “[A day after the launch], an account with the handle @EliLillyandCo labeled itself with the name “Eli Lilly and Company,” and by using the same logo as the company in its profile picture and with the verification checkmark, was indistinguishable from the real company (the picture has since been removed and the account has labeled itself as a parody profile). The parody account tweeted “we are excited to announce insulin is free now.”” In this example an account impersonated the pharmaceutical company Eli Lilly (T0097.205: Business Persona, T0143.003: Impersonated Persona) by copying its name, profile picture (T0145.001: Copy Account Imagery), and paying for verification. |
| T0143.004 Parody Persona | IT00000235 “Twitter Blue launched [November 2022], giving any users who pay $8 a month the ability to be verified on the site, a feature previously only available to public figures, government officials and journalists as a way to show they are who they claim to be. “[A day after the launch], an account with the handle @EliLillyandCo labeled itself with the name “Eli Lilly and Company,” and by using the same logo as the company in its profile picture and with the verification checkmark, was indistinguishable from the real company (the picture has since been removed and the account has labeled itself as a parody profile). The parody account tweeted “we are excited to announce insulin is free now.”” In this example an account impersonated the pharmaceutical company Eli Lilly (T0097.205: Business Persona, T0143.003: Impersonated Persona) by copying its name, profile picture (T0145.001: Copy Account Imagery), and paying for verification. |
| T0145.001 Copy Account Imagery | IT00000233 “Twitter Blue launched [November 2022], giving any users who pay $8 a month the ability to be verified on the site, a feature previously only available to public figures, government officials and journalists as a way to show they are who they claim to be. “[A day after the launch], an account with the handle @EliLillyandCo labeled itself with the name “Eli Lilly and Company,” and by using the same logo as the company in its profile picture and with the verification checkmark, was indistinguishable from the real company (the picture has since been removed and the account has labeled itself as a parody profile). The parody account tweeted “we are excited to announce insulin is free now.”” In this example an account impersonated the pharmaceutical company Eli Lilly (T0097.205: Business Persona, T0143.003: Impersonated Persona) by copying its name, profile picture (T0145.001: Copy Account Imagery), and paying for verification. |
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