# Technique T0059: Play the Long Game * **Summary**: Play the long game refers to two phenomena: 1. To plan messaging and allow it to grow organically without conducting your own amplification. This is methodical and slow and requires years for the message to take hold 2. To develop a series of seemingly disconnected messaging narratives that eventually combine into a new narrative. * **Belongs to tactic stage**: TA11 | Incident | Descriptions given for this incident | | -------- | -------------------- | | Counters | Response types | | -------- | -------------- | DO NOT EDIT ABOVE THIS LINE - PLEASE ADD NOTES BELOW