# Counter C00174: Create a healthier news environment * **Summary**: Free and fair press: create bipartisan, patriotic commitment to press freedom. Note difference between news and editorialising. Build alternative news sources: create alternative local-language news sources to counter local-language propaganda outlets. Delegitimize the 24 hour news cycle. includes Provide an alternative to disinformation content by expanding and improving local content: Develop content that can displace geopolitically-motivated narratives in the entire media environment, both new and old media alike. * **Playbooks**: * **Metatechnique**: M007 - metatechnique, M002 - diversion * **Resources needed:** * **Belongs to tactic stage**: TA01 | Actor types | Sectors | | ----------- | ------- | | [A021 media organisation](../../generated_pages/actortypes/A021.md) | S010 | | Counters these Tactics | | ---------------------- | | Counters these Techniques | | ------------------------- | | [T0045 Use fake experts](../../generated_pages/techniques/T0045.md) | | [T0010 Cultivate ignorant agents](../../generated_pages/techniques/T0010.md) | | [T0022 Leverage Conspiracy Theory Narratives](../../generated_pages/techniques/T0022.md) | | [T0044 Seed distortions](../../generated_pages/techniques/T0044.md) | | Seen in incidents | | ----------------- | DO NOT EDIT ABOVE THIS LINE - PLEASE ADD NOTES BELOW