P01 Plan | P01 Plan | P02 Prepare | P02 Prepare | P02 Prepare | P03 Execute | P03 Execute | P03 Execute | P03 Execute | P04 Assess | P01 Plan | P02 Prepare | P02 Prepare | P02 Prepare | P03 Execute | P03 Execute |
TA01 Plan Strategy | TA02 Plan Objectives | TA05 Microtarget | TA06 Develop Content | TA07 Select Channels and Affordances | TA08 Conduct Pump Priming | TA09 Deliver Content | TA10 Drive Offline Activity | TA11 Persist in the Information Environment | TA12 Assess Effectiveness | TA13 Target Audience Analysis | TA14 Develop Narratives | TA15 Establish Social Assets | TA16 Establish Legitimacy | TA17 Maximize Exposure | TA18 Drive Online Harms |
T0073 Determine Target Audiences | T0002 Facilitate State Propaganda | T0016 Create Clickbait | T0015 Create hashtags and search artifacts | T0029 Online polls | T0020 Trial content | T0114 Deliver Ads | T0017 Conduct fundraising | T0059 Play the long game | T0132 Measure Performance | T0072 Segment Audiences | T0003 Leverage Existing Narratives | T0007 Create Inauthentic Social Media Pages and Groups | T0009 Create fake experts | T0049 Flooding the Information Space | T0047 Censor social media as a political force |
T0074 Determine Strategic Ends | T0066 Degrade Adversary | T0018 Purchase Targeted Advertisements | T0019 Generate information pollution | T0043 Chat apps | T0039 Bait legitimate influencers | T0114.001 Social media | T0017.001 Conduct Crowdfunding Campaigns | T0060 Continue to Amplify | T0132.001 People Focused | T0072.001 Geographic Segmentation | T0004 Develop Competing Narratives | T0010 Cultivate ignorant agents | T0009.001 Utilize Academic/Pseudoscientific Justifications | T0049.001 Trolls amplify and manipulate | T0048 Harass |
T0075 Dismiss | T0101 Create Localized Content | T0019.001 Create fake research | T0043.001 Use Encrypted Chat Apps | T0042 Seed Kernel of truth | T0114.002 Traditional Media | T0057 Organize Events | T0128 Conceal People | T0132.002 Content Focused | T0072.002 Demographic Segmentation | T0022 Leverage Conspiracy Theory Narratives | T0013 Create inauthentic websites | T0011 Compromise legitimate accounts | T0049.002 Hijack existing hashtag | T0048.001 Boycott/"Cancel" Opponents | |
T0075.001 Discredit Credible Sources | T0102 Leverage Echo Chambers/Filter Bubbles | T0019.002 Hijack Hashtags | T0043.002 Use Unencrypted Chats Apps | T0044 Seed distortions | T0115 Post Content | T0057.001 Pay for Physical Action | T0128.001 Use Pseudonyms | T0132.003 View Focused | T0072.003 Economic Segmentation | T0022.001 Amplify Existing Conspiracy Theory Narratives | T0014 Prepare fundraising campaigns | T0097 Create personas | T0049.003 Bots Amplify via Automated Forwarding and Reposting | T0048.002 Harass People Based on Identities | |
T0076 Distort | T0102.001 Use existing Echo Chambers/Filter Bubbles | T0023 Distort facts | T0103 Livestream | T0045 Use fake experts | T0115.001 Share Memes | T0057.002 Conduct Symbolic Action | T0128.002 Conceal Network Identity | T0133 Measure Effectiveness | T0072.004 Psychographic Segmentation | T0022.002 Develop Original Conspiracy Theory Narratives | T0014.001 Raise funds from malign actors | T0097.001 Backstop personas | T0049.004 Utilize Spamoflauge | T0048.003 Threaten to Dox | |
T0077 Distract | T0102.002 Create Echo Chambers/Filter Bubbles | T0023.001 Reframe Context | T0103.001 Video Livestream | T0046 Use Search Engine Optimization | T0115.002 Post Violative Content to Provoke Takedown and Backlash | T0061 Sell Merchandise | T0128.003 Distance Reputable Individuals from Operation | T0133.001 Behavior changes | T0072.005 Political Segmentation | T0040 Demand insurmountable proof | T0014.002 Raise funds from ignorant agents | T0098 Establish Inauthentic News Sites | T0049.005 Conduct Swarming | T0048.004 Dox | |
T0078 Dismay | T0102.003 Exploit Data Voids | T0023.002 Edit Open-Source Content | T0103.002 Audio Livestream | T0113 Employ Commercial Analytic Firms | T0115.003 One-Way Direct Posting | T0061.001 Sell Merchandise | T0128.004 Launder Accounts | T0133.002 Content | T0080 Map Target Audience Information Environment | T0068 Respond to Breaking News Event or Active Crisis | T0065 Prepare Physical Broadcast Capabilities | T0098.001 Create Inauthentic News Sites | T0049.006 Conduct Keyword Squatting | T0123 Control Information Environment through Offensive Cyberspace Operations | |
T0079 Divide | T0084 Reuse Existing Content | T0104 Social Networks | T0116 Comment or Reply on Content | T0126 Encourage Attendance at Events | T0128.005 Change Names of Accounts | T0133.003 Awareness | T0080.001 Monitor Social Media Analytics | T0082 Develop New Narratives | T0090 Create Inauthentic Accounts | T0098.002 Leverage Existing Inauthentic News Sites | T0049.007 Inauthentic Sites Amplify News and Narratives | T0123.001 Delete Opposing Content | |||
T0084.001 Use Copypasta | T0104.001 Mainstream Social Networks | T0116.001 Post inauthentic social media comment | T0126.001 Call to action to attend | T0129 Conceal Operational Activity | T0133.004 Knowledge | T0080.002 Evaluate Media Surveys | T0083 Integrate Target Audience Vulnerabilities into Narrative | T0090.001 Create Anonymous Accounts | T0099 Prepare Assets Impersonating Legitimate Entities | T0118 Amplify Existing Narrative | T0123.002 Block Content | ||||
T0084.002 Plagiarize Content | T0104.002 Dating Apps | T0117 Attract Traditional Media | T0126.002 Facilitate logistics or support for attendance | T0129.001 Conceal Network Identity | T0133.005 Action/attitude | T0080.003 Identify Trending Topics/Hashtags | T0090.002 Create Cyborg Accounts | T0099.001 Astroturfing | T0119 Cross-Posting | T0123.003 Destroy Information Generation Capabilities | |||||
T0084.003 Deceptively Labeled or Translated | T0104.003 Private/Closed Social Networks | T0127 Physical Violence | T0129.002 Generate Content Unrelated to Narrative | T0134 Measure Effectiveness Indicators (or KPIs) | T0080.004 Conduct Web Traffic Analysis | T0090.003 Create Bot Accounts | T0099.002 Spoof/parody account/site | T0119.001 Post Across Groups | T0123.004 Conduct Server Redirect | ||||||
T0084.004 Appropriate Content | T0104.004 Interest-Based Networks | T0127.001 Conduct Physical Violence | T0129.003 Break Association with Content | T0134.001 Message reach | T0080.005 Assess Degree/Type of Media Access | T0090.004 Create Sockpuppet Accounts | T0100 Co-opt Trusted Sources | T0119.002 Post Across Platform | T0124 Suppress Opposition | ||||||
T0085 Develop Text-based Content | T0104.005 Use hashtags | T0127.002 Encourage Physical Violence | T0129.004 Delete URLs | T0134.002 Social media engagement | T0081 Identify Social and Technical Vulnerabilities | T0091 Recruit malign actors | T0100.001 Co-Opt Trusted Individuals | T0119.003 Post Across Disciplines | T0124.001 Report Non-Violative Opposing Content | ||||||
T0085.001 Develop AI-Generated Text | T0104.006 Create dedicated hashtag | T0129.005 Coordinate on encrypted/closed networks | T0081.001 Find Echo Chambers | T0091.001 Recruit Contractors | T0100.002 Co-Opt Grassroots Groups | T0120 Incentivize Sharing | T0124.002 Goad People into Harmful Action (Stop Hitting Yourself) | ||||||||
T0085.002 Develop False or Altered Documents | T0105 Media Sharing Networks | T0129.006 Deny involvement | T0081.002 Identify Data Voids | T0091.002 Recruit Partisans | T0100.003 Co-opt Influencers | T0120.001 Use Affiliate Marketing Programs | T0124.003 Exploit Platform TOS/Content Moderation | ||||||||
T0085.003 Develop Inauthentic News Articles | T0105.001 Photo Sharing | T0129.007 Delete Accounts/Account Activity | T0081.003 Identify Existing Prejudices | T0091.003 Enlist Troll Accounts | T0120.002 Use Contests and Prizes | T0125 Platform Filtering | |||||||||
T0086 Develop Image-based Content | T0105.002 Video Sharing | T0129.008 Redirect URLs | T0081.004 Identify Existing Fissures | T0092 Build Network | T0121 Manipulate Platform Algorithm | ||||||||||
T0086.001 Develop Memes | T0105.003 Audio sharing | T0129.009 Remove Post Origins | T0081.005 Identify Existing Conspiracy Narratives/Suspicions | T0092.001 Create Organizations | T0121.001 Bypass Content Blocking | ||||||||||
T0086.002 Develop AI-Generated Images (Deepfakes) | T0106 Discussion Forums | T0129.010 Misattribute Activity | T0081.006 Identify Wedge Issues | T0092.002 Use Follow Trains | T0122 Direct Users to Alternative Platforms | ||||||||||
T0086.003 Deceptively Edit Images (Cheap fakes) | T0106.001 Anonymous Message Boards | T0130 Conceal Infrastructure | T0081.007 Identify Target Audience Adversaries | T0092.003 Create Community or Sub-group | |||||||||||
T0086.004 Aggregate Information into Evidence Collages | T0107 Bookmarking and Content Curation | T0130.001 Conceal Sponsorship | T0081.008 Identify Media System Vulnerabilities | T0093 Acquire/Recruit Network | |||||||||||
T0087 Develop Video-based Content | T0108 Blogging and Publishing Networks | T0130.002 Utilize Bulletproof Hosting | T0093.001 Fund Proxies | ||||||||||||
T0087.001 Develop AI-Generated Videos (Deepfakes) | T0109 Consumer Review Networks | T0130.003 Use Shell Organizations | T0093.002 Acquire Botnets | ||||||||||||
T0087.002 Deceptively Edit Video (Cheap fakes) | T0110 Formal Diplomatic Channels | T0130.004 Use Cryptocurrency | T0094 Infiltrate Existing Networks | ||||||||||||
T0088 Develop Audio-based Content | T0111 Traditional Media | T0130.005 Obfuscate Payment | T0094.001 Identify susceptible targets in networks | ||||||||||||
T0088.001 Develop AI-Generated Audio (Deepfakes) | T0111.001 TV | T0131 Exploit TOS/Content Moderation | T0094.002 Utilize Butterfly Attacks | ||||||||||||
T0088.002 Deceptively Edit Audio (Cheap fakes) | T0111.002 Newspaper | T0131.001 Legacy web content | T0095 Develop Owned Media Assets | ||||||||||||
T0089 Obtain Private Documents | T0111.003 Radio | T0131.002 Post Borderline Content | T0096 Leverage Content Farms | ||||||||||||
T0089.001 Obtain Authentic Documents | T0112 Email | T0096.001 Create Content Farms | |||||||||||||
T0089.002 Create Inauthentic Documents | T0096.002 Outsource Content Creation to External Organizations | ||||||||||||||
T0089.003 Alter Authentic Documents | |||||||||||||||