# Technique T0020: Trial content * **Summary**: Iteratively test incident performance (messages, content etc), e.g. A/B test headline/content enagagement metrics; website and/or funding campaign conversion rates * **Belongs to tactic stage**: TA08 | Incident | Descriptions given for this incident | | -------- | -------------------- | | [I00010 ParklandTeens](../../generated_pages/incidents/I00010.md) | 4Chan/8Chan - trial content | | [I00017 US presidential elections](../../generated_pages/incidents/I00017.md) | 4Chan/8Chan - trial content | | [I00032 Kavanaugh](../../generated_pages/incidents/I00032.md) | 4Chan/8Chan - trial content | | [I00044 JadeHelm exercise](../../generated_pages/incidents/I00044.md) | 4Chan/8Chan - trial content | | Counters | Response types | | -------- | -------------- | | [C00090 Fake engagement system](../../generated_pages/counters/C00090.md) | D05 | | [C00136 Microtarget most likely targets then send them countermessages](../../generated_pages/counters/C00136.md) | D03 | | [C00149 Poison the monitoring & evaluation data](../../generated_pages/counters/C00149.md) | D04 | | [C00178 Fill information voids with non-disinformation content](../../generated_pages/counters/C00178.md) | D04 | | [C00211 Use humorous counter-narratives](../../generated_pages/counters/C00211.md) | D03 | DO NOT EDIT ABOVE THIS LINE - PLEASE ADD NOTES BELOW