# Technique T0086.001: Develop Memes

**Summary**: Memes are one of the most important single artefact types in all of computational propaganda. Memes in this framework denotes the narrow image-based definition. But that naming is no accident, as these items have most of the important properties of Dawkins' original conception as a self-replicating unit of culture. Memes pull together reference and commentary; image and narrative; emotion and message. Memes are a powerful tool and the heart of modern influence campaigns.

**Tactic**: TA06 Develop Content            **Parent Technique:** T0086 Develop Image-Based Content


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