# Counter C00073: Inoculate populations through media literacy training

* **Summary**: Use training to build the resilience of at-risk populations. Educate on how to handle info pollution. Push out targeted education on why it's pollution.  Build cultural resistance to false content, e.g. cultural resistance to bullshit.  Influence literacy training, to inoculate against “cult” recruiting.  Media literacy training: leverage librarians / library for media literacy training. Inoculate at language.   Strategic planning included as inoculating population has strategic value. Example is the "Learn to Discern" Program, funded by the Canadian government, operated in Ukraine from July 2015 to March 2016. The program trained 15,000 Ukrainians in ‘’safe, informed media consumption techniques,’’ including avoiding emotional manipulation, verifying sources, identifying hate speech, verifying expert credentials, detecting censorship, and debunking news, photos, and videos.”  Example: NGO Baltic Centre for Media Excellence, with some international funding, provides training to journalists in the Baltics and conducts media literacy training in the region. In addition to helping journalists avoid becoming “unwitting multipliers of misleading information,” the organization works with school teachers in the region to help them “decode media and incorporate media research into teaching.” concepts of media literacy to a mass audience that authorities launch a public information campaign that teaches the program will take time to develop and establish impact, recommends curriculum-based training.  Covers detect, deny, and degrade. 

* **Playbooks**: 

* **Metatechnique**: M001 - resilience

* **Resources needed:** 

* **Belongs to tactic stage**: TA01


| Actor types | Sectors |
| ----------- | ------- |
| [A005 community group](../generated_pages/actortypes/A005.md) | S002 |
| [A006 educator](../generated_pages/actortypes/A006.md) | S002 |
| [A008 library](../generated_pages/actortypes/A008.md) | S002 |
| [A009 NGO](../generated_pages/actortypes/A009.md) | S002 |
| [A010 religious organisation ](../generated_pages/actortypes/A010.md) | S002 |
| [A017 coordinating body](../generated_pages/actortypes/A017.md) | S003 |
| [A021 media organisation](../generated_pages/actortypes/A021.md) | S010 |
| [A032 social media platform outreach ](../generated_pages/actortypes/A032.md) | S007 |



| Counters these Tactics |
| ---------------------- |



| Counters these Techniques |
| ------------------------- |
| [T0016 Clickbait](../generated_pages/techniques/T0016.md) |
| [T0048 Cow online opinion leaders](../generated_pages/techniques/T0048.md) |
| [T0045 Use fake experts](../generated_pages/techniques/T0045.md) |
| [T0044 Seed distortions](../generated_pages/techniques/T0044.md) |
| [T0040 Demand unsurmountable proof](../generated_pages/techniques/T0040.md) |
| [T0039 Bait legitimate influencers](../generated_pages/techniques/T0039.md) |
| [T0027 Adapt existing narratives](../generated_pages/techniques/T0027.md) |
| [T0025 Leak altered documents](../generated_pages/techniques/T0025.md) |
| [T0026 Create pseudoscientific or disingenuous research](../generated_pages/techniques/T0026.md) |
| [T0023 Distort facts](../generated_pages/techniques/T0023.md) |
| [T0022 Conspiracy narratives](../generated_pages/techniques/T0022.md) |
| [T0021 Memes](../generated_pages/techniques/T0021.md) |
| [T0010 Cultivate ignorant agents](../generated_pages/techniques/T0010.md) |
| [T0056 Dedicated channels disseminate information pollution](../generated_pages/techniques/T0056.md) |
| [T0056 Dedicated channels disseminate information pollution](../generated_pages/techniques/T0056.md) |
| [T0019 Generate information pollution](../generated_pages/techniques/T0019.md) |
| [T0053 Twitter trolls amplify and manipulate](../generated_pages/techniques/T0053.md) |
| [T0060 Continue to amplify](../generated_pages/techniques/T0060.md) |



| Seen in incidents |
| ----------------- |


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