P01 Plan | P01 Plan | P01 Plan | P02 Prepare | P02 Prepare | P02 Prepare | P02 Prepare | P02 Prepare | P02 Prepare | P03 Execute | P03 Execute | P03 Execute | P03 Execute | P03 Execute | P03 Execute | P04 Assess |
TA01 Plan Strategy | TA02 Plan Objectives | TA03 Target Audience Analysis | TA04 Develop Narratives | TA05 Develop Content | TA06 Establish Social Assets | TA07 Establish Legitimacy | TA08 Microtarget | TA09 Select Channels and Affordances | TA10 Conduct Pump Priming | TA11 Deliver Content | TA12 Maximize Exposure | TA13 Drive Online Harms | TA14 Drive Offline Activity | TA15 Persist in the Information Environment | TA16 Assess Effectiveness |
C00006 Charge for social media | C00009 Educate high profile influencers on best practices | C00034 Create more friction at account creation | C00047 Honeypot with coordinated inauthentics | C00065 Reduce political targeting | C00014 Real-time updates to fact-checking database | C00090 Fake engagement system | C00100 Hashtag jacking | C00109 Dampen Emotional Reaction | C00131 Seize and analyse botnet servers | C00140 "Bomb" link shorteners with lots of calls | |||||
C00008 Create shared fact-checking database | C00011 Media literacy. Games to identify fake news | C00036 Infiltrate the in-group to discredit leaders (divide) | C00052 Infiltrate platforms | C00066 Co-opt a hashtag and drown it out (hijack it back) | C00032 Hijack content and link to truth- based info | C00097 Require use of verified identities to contribute to poll or comment | C00112 "Prove they are not an op!" | C00122 Content moderation | C00138 Spam domestic actors with lawsuits | C00148 Add random links to network graphs | |||||
C00010 Enhanced privacy regulation for social media | C00028 Make information provenance available | C00040 third party verification for people | C00053 Delete old accounts / Remove unused social media accounts | C00130 Mentorship: elders, youth, credit. Learn vicariously. | C00071 Block source of pollution | C00098 Revocation of allowlisted or "verified" status | C00113 Debunk and defuse a fake expert / credentials. | C00123 Remove or rate limit botnets | C00139 Weaponise youtube content matrices | C00149 Poison the monitoring & evaluation data | |||||
C00012 Platform regulation | C00029 Create fake website to issue counter narrative and counter narrative through physical merchandise | C00042 Address truth contained in narratives | C00056 Encourage people to leave social media | C00178 Fill information voids with non-disinformation content | C00072 Remove non-relevant content from special interest groups - not recommended | C00099 Strengthen verification methods | C00114 Don't engage with payloads | C00124 Don't feed the trolls | C00143 (botnet) DMCA takedown requests to waste group time | ||||||
C00013 Rating framework for news | C00030 Develop a compelling counter narrative (truth based) | C00044 Keep people from posting to social media immediately | C00059 Verification of project before posting fund requests | C00216 Use advertiser controls to stem flow of funds to bad actors | C00074 Identify and delete or rate limit identical content | C00101 Create friction by rate-limiting engagement | C00115 Expose actor and intentions | C00125 Prebunking | |||||||
C00016 Censorship | C00031 Dilute the core narrative - create multiple permutations, target / amplify | C00046 Marginalise and discredit extremist groups | C00062 Free open library sources worldwide | C00075 normalise language | C00103 Create a bot that engages / distract trolls | C00116 Provide proof of involvement | C00126 Social media amber alert | ||||||||
C00017 Repair broken social connections | C00060 Legal action against for-profit engagement factories | C00048 Name and Shame Influencers | C00135 Deplatform message groups and/or message boards | C00076 Prohibit images in political discourse channels | C00105 Buy more advertising than misinformation creators | C00117 Downgrade / de-amplify so message is seen by fewer people | C00128 Create friction by marking content with ridicule or other "decelerants" | ||||||||
C00019 Reduce effect of division-enablers | C00070 Block access to disinformation resources | C00051 Counter social engineering training | C00162 Unravel/target the Potemkin villages | C00078 Change Search Algorithms for Disinformation Content | C00195 Redirect searches away from disinformation or extremist content | C00118 Repurpose images with new text | C00129 Use banking to cut off access | ||||||||
C00021 Encourage in-person communication | C00092 Establish a truth teller reputation score for influencers | C00058 Report crowdfunder as violator | C00172 social media source removal | C00080 Create competing narrative | C00119 Engage payload and debunk. | C00147 Make amplification of social media posts expire (e.g. can't like/ retweet after n days) | |||||||||
C00022 Innoculate. Positive campaign to promote feeling of safety | C00144 Buy out troll farm employees / offer them jobs | C00067 Denigrate the recipient/ project (of online funding) | C00203 Stop offering press credentials to propaganda outlets | C00081 Highlight flooding and noise, and explain motivations | C00120 Open dialogue about design of platforms to produce different outcomes | C00182 Redirection / malware detection/ remediation | |||||||||
C00024 Promote healthy narratives | C00156 Better tell your country or organization story | C00077 Active defence: run TA03 "develop people” - not recommended | C00082 Ground truthing as automated response to pollution | C00121 Tool transparency and literacy for channels people follow. | C00200 Respected figure (influencer) disavows misinfo | ||||||||||
C00026 Shore up democracy based messages | C00164 compatriot policy | C00093 Influencer code of conduct | C00084 Modify disinformation narratives, and rebroadcast them | C00136 Microtarget most likely targets then send them countermessages | C00211 Use humorous counter-narratives | ||||||||||
C00027 Create culture of civility | C00169 develop a creative content hub | C00133 Deplatform Account* | C00085 Mute content | C00154 Ask media not to report false information | |||||||||||
C00073 Inoculate populations through media literacy training | C00207 Run a competing disinformation campaign - not recommended | C00155 Ban incident actors from funding sites | C00086 Distract from noise with addictive content | C00184 Media exposure | |||||||||||
C00096 Strengthen institutions that are always truth tellers | C00222 Tabletop simulations | C00160 find and train influencers | C00087 Make more noise than the disinformation | C00188 Newsroom/Journalist training to counter influence moves | |||||||||||
C00111 Reduce polarisation by connecting and presenting sympathetic renditions of opposite views | C00189 Ensure that platforms are taking down flagged accounts | C00091 Honeypot social community | |||||||||||||
C00153 Take pre-emptive action against actors' infrastructure | C00197 remove suspicious accounts | C00094 Force full disclosure on corporate sponsor of research | |||||||||||||
C00159 Have a disinformation response plan | C00106 Click-bait centrist content | ||||||||||||||
C00161 Coalition Building with stakeholders and Third-Party Inducements | C00107 Content moderation | ||||||||||||||
C00170 elevate information as a critical domain of statecraft | C00142 Platform adds warning label and decision point when sharing content | ||||||||||||||
C00174 Create a healthier news environment | C00165 Ensure integrity of official documents | ||||||||||||||
C00176 Improve Coordination amongst stakeholders: public and private | C00202 Set data 'honeytraps' | ||||||||||||||
C00190 open engagement with civil society | C00219 Add metadata to content that’s out of the control of disinformation creators | ||||||||||||||
C00205 strong dialogue between the federal government and private sector to encourage better reporting | |||||||||||||||
C00212 build public resilience by making civil society more vibrant | |||||||||||||||
C00220 Develop a monitoring and intelligence plan | |||||||||||||||
C00221 Run a disinformation red team, and design mitigation factors | |||||||||||||||
C00223 Strengthen Trust in social media platforms | |||||||||||||||