# Technique T0136.004: Boost Reputation

**Summary**: Elevate the estimation of the actor in the public’s mind. Improve their image or standing. Public relations professionals use persuasive overt communications to achieve this goal; manipulators use covert disinformation. 


| Associated||
| Technique | When to use |
| --------- | ------------------------- |


**Belongs to tactic stage**: TA02


| Incident | Descriptions given for this incident |
| -------- | -------------------- |



| Counters | Response types |
| -------- | -------------- |


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