# Technique T0072.002: Demographic Segmentation

**Summary**: An influence operation may target populations based on demographic segmentation, including age, gender, and income. Demographic segmentation may be useful for influence operations aiming to change state policies that affect a specific population sector. For example, an influence operation attempting to influence Medicare funding in the United States would likely target U.S. voters over 65 years of age.


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| Technique | When to use |
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**Belongs to tactic stage**: TA13


| Incident | Descriptions given for this incident |
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| Counters | Response types |
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