# Technique T0020: Trial Content

**Summary**: Iteratively test incident performance (messages, content etc), e.g. A/B test headline/content enagagement metrics; website and/or funding campaign conversion rates


| Associated||
| Technique | When to use |
| --------- | ------------------------- |


**Belongs to tactic stage**: TA08


| Incident | Descriptions given for this incident |
| -------- | -------------------- |



| Counters | Response types |
| -------- | -------------- |
| [C00090 Fake engagement system](../../generated_pages/counters/C00090.md) | D05 |


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