# Counter C00026: Shore up democracy based messages

* **Summary**: Messages about e.g. peace, freedom. And make it sexy. Includes Deploy Information and Narrative-Building in Service of Statecraft: Promote a narrative of transparency, truthfulness, liberal values, and democracy. Implement a compelling narrative via effective mechanisms of communication. Continually reassess messages, mechanisms, and audiences over time. Counteract efforts to manipulate media, undermine free markets, and suppress political freedoms via public diplomacy

* **Playbooks**: 

* **Metatechnique**: M010 - Countermessaging

* **Resources needed:** 

* **Belongs to tactic stage**: TA01


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