# Technique T0020: Trial Content * **Summary**: Iteratively test incident performance (messages, content etc), e.g. A/B test headline/content enagagement metrics; website and/or funding campaign conversion rates * **Belongs to tactic stage**: TA08 | Incident | Descriptions given for this incident | | -------- | -------------------- | | Counters | Response types | | -------- | -------------- | | [C00090 Fake engagement system](../../generated_pages/counters/C00090.md) | D05 | DO NOT EDIT ABOVE THIS LINE - PLEASE ADD NOTES BELOW