# Incident I00120: factcheckUK or fakecheckUK? Reinventing the political faction as the impartial factchecker
* **Summary:** The evening of the 19th November 2019 [Ahead of the United Kingdom’s 2019 general election] saw the first of three Leaders’ Debates on ITV, starting at 8pm and lasting for an hour. Current Prime Minister and leader of the Conservatives, Boris Johnson faced off against Labour party leader, Jeremy Corbyn. Plenty of people will have been watching the debate live, but a good proportion were “watching” (er, “twitching”?) via Twitter. This is something I’ve done in the past for certain shows. In some cases I just can’t watch or listen, but I can read, and in other cases, the commentary is far more interesting and entertaining than the show itself will ever be. This, for me, is just such a case. But very quickly, all eyes turned upon a modestly sized account with the handle @CCHQPress. That’s short for Conservative Campaign Headquarters Press. According to their (current!) Twitter bio, they are based in Westminster and they provide “snippets of news and commentary from CCHQ” to their 75k followers.
That is, until a few minutes into the debate.
All at once, like a person throwing off their street clothes to reveal some sinister new identity underneath, @CCHQPress abruptly shed its name, blue Conservative logo, Boris Johnson banner, and bio description. Moments later, it had entirely reinvented itself.
The purple banner was emblazoned with white font that read “✓ factcheckUK [with a “FROM CCQH” subheading]”.
The matching profile picture was a white tick in a purple circle. The bio was updated to: “Fact checking Labour from CCHQ”. And the name now read factcheckUK, with the customary Twitter blue (or white depending on your phone settings!) validation tick still after it.
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| Reference | Pub Date | Authors | Org | Archive |
| --------- | -------- | ------- | --- | ------- |
| [-](-) | 2019/11/21 | Dr Claire Hardaker | - | [https://web.archive.org/web/20220208165928/https://wp.lancs.ac.uk/drclaireh/2019/11/21/factcheckuk-or-fakecheckuk-reinventing-the-political-faction-as-the-impartial-factchecker/](https://web.archive.org/web/20220208165928/https://wp.lancs.ac.uk/drclaireh/2019/11/21/factcheckuk-or-fakecheckuk-reinventing-the-political-faction-as-the-impartial-factchecker/) |
| Technique | Description given for this incident |
| --------- | ------------------------- |
| [T0097.203 Fact Checking Organisation Persona](../../generated_pages/techniques/T0097.203.md) | IT00000497 Ahead of the 2019 UK Election during a leader’s debate, the Conservative party rebranded their “Conservative Campaign Headquarters Press” account to “FactCheckUK”:
The evening of the 19th November 2019 saw the first of three Leaders’ Debates on ITV, starting at 8pm and lasting for an hour. Current Prime Minister and leader of the Conservatives, Boris Johnson faced off against Labour party leader, Jeremy Corbyn. Plenty of people will have been watching the debate live, but a good proportion were “watching” (er, “twitching”?) via Twitter. This is something I’ve done in the past for certain shows. In some cases I just can’t watch or listen, but I can read, and in other cases, the commentary is far more interesting and entertaining than the show itself will ever be. This, for me, is just such a case. But very quickly, all eyes turned upon a modestly sized account with the handle @CCHQPress. That’s short for Conservative Campaign Headquarters Press. According to their (current!) Twitter bio, they are based in Westminster and they provide “snippets of news and commentary from CCHQ” to their 75k followers.
That is, until a few minutes into the debate.
All at once, like a person throwing off their street clothes to reveal some sinister new identity underneath, @CCHQPress abruptly shed its name, blue Conservative logo, Boris Johnson banner, and bio description. Moments later, it had entirely reinvented itself.
The purple banner was emblazoned with white font that read “✓ factcheckUK [with a “FROM CCQH” subheading]”.
The matching profile picture was a white tick in a purple circle. The bio was updated to: “Fact checking Labour from CCHQ”. And the name now read factcheckUK, with the customary Twitter blue (or white depending on your phone settings!) validation tick still after it
In this example an existing verified social media account on Twitter was repurposed to inauthentically present itself as a Fact Checking service (T0151.008: Microblogging Platform, T0150.003: Pre-Existing Asset, T0146.003: Verified Account Asset, T0097.203: Fact Checking Organisation Persona, T0143.002: Fabricated Persona). |
| [T0143.002 Fabricated Persona](../../generated_pages/techniques/T0143.002.md) | IT00000498 Ahead of the 2019 UK Election during a leader’s debate, the Conservative party rebranded their “Conservative Campaign Headquarters Press” account to “FactCheckUK”:
The evening of the 19th November 2019 saw the first of three Leaders’ Debates on ITV, starting at 8pm and lasting for an hour. Current Prime Minister and leader of the Conservatives, Boris Johnson faced off against Labour party leader, Jeremy Corbyn. Plenty of people will have been watching the debate live, but a good proportion were “watching” (er, “twitching”?) via Twitter. This is something I’ve done in the past for certain shows. In some cases I just can’t watch or listen, but I can read, and in other cases, the commentary is far more interesting and entertaining than the show itself will ever be. This, for me, is just such a case. But very quickly, all eyes turned upon a modestly sized account with the handle @CCHQPress. That’s short for Conservative Campaign Headquarters Press. According to their (current!) Twitter bio, they are based in Westminster and they provide “snippets of news and commentary from CCHQ” to their 75k followers.
That is, until a few minutes into the debate.
All at once, like a person throwing off their street clothes to reveal some sinister new identity underneath, @CCHQPress abruptly shed its name, blue Conservative logo, Boris Johnson banner, and bio description. Moments later, it had entirely reinvented itself.
The purple banner was emblazoned with white font that read “✓ factcheckUK [with a “FROM CCQH” subheading]”.
The matching profile picture was a white tick in a purple circle. The bio was updated to: “Fact checking Labour from CCHQ”. And the name now read factcheckUK, with the customary Twitter blue (or white depending on your phone settings!) validation tick still after it
In this example an existing verified social media account on Twitter was repurposed to inauthentically present itself as a Fact Checking service (T0151.008: Microblogging Platform, T0150.003: Pre-Existing Asset, T0146.003: Verified Account Asset, T0097.203: Fact Checking Organisation Persona, T0143.002: Fabricated Persona). |
| [T0146.003 Verified Account Asset](../../generated_pages/techniques/T0146.003.md) | IT00000499 Ahead of the 2019 UK Election during a leader’s debate, the Conservative party rebranded their “Conservative Campaign Headquarters Press” account to “FactCheckUK”:
The evening of the 19th November 2019 saw the first of three Leaders’ Debates on ITV, starting at 8pm and lasting for an hour. Current Prime Minister and leader of the Conservatives, Boris Johnson faced off against Labour party leader, Jeremy Corbyn. Plenty of people will have been watching the debate live, but a good proportion were “watching” (er, “twitching”?) via Twitter. This is something I’ve done in the past for certain shows. In some cases I just can’t watch or listen, but I can read, and in other cases, the commentary is far more interesting and entertaining than the show itself will ever be. This, for me, is just such a case. But very quickly, all eyes turned upon a modestly sized account with the handle @CCHQPress. That’s short for Conservative Campaign Headquarters Press. According to their (current!) Twitter bio, they are based in Westminster and they provide “snippets of news and commentary from CCHQ” to their 75k followers.
That is, until a few minutes into the debate.
All at once, like a person throwing off their street clothes to reveal some sinister new identity underneath, @CCHQPress abruptly shed its name, blue Conservative logo, Boris Johnson banner, and bio description. Moments later, it had entirely reinvented itself.
The purple banner was emblazoned with white font that read “✓ factcheckUK [with a “FROM CCQH” subheading]”.
The matching profile picture was a white tick in a purple circle. The bio was updated to: “Fact checking Labour from CCHQ”. And the name now read factcheckUK, with the customary Twitter blue (or white depending on your phone settings!) validation tick still after it
In this example an existing verified social media account on Twitter was repurposed to inauthentically present itself as a Fact Checking service (T0151.008: Microblogging Platform, T0150.003: Pre-Existing Asset, T0146.003: Verified Account Asset, T0097.203: Fact Checking Organisation Persona, T0143.002: Fabricated Persona). |
| [T0150.003 Pre-Existing Asset](../../generated_pages/techniques/T0150.003.md) | IT00000496 Ahead of the 2019 UK Election during a leader’s debate, the Conservative party rebranded their “Conservative Campaign Headquarters Press” account to “FactCheckUK”:
The evening of the 19th November 2019 saw the first of three Leaders’ Debates on ITV, starting at 8pm and lasting for an hour. Current Prime Minister and leader of the Conservatives, Boris Johnson faced off against Labour party leader, Jeremy Corbyn. Plenty of people will have been watching the debate live, but a good proportion were “watching” (er, “twitching”?) via Twitter. This is something I’ve done in the past for certain shows. In some cases I just can’t watch or listen, but I can read, and in other cases, the commentary is far more interesting and entertaining than the show itself will ever be. This, for me, is just such a case. But very quickly, all eyes turned upon a modestly sized account with the handle @CCHQPress. That’s short for Conservative Campaign Headquarters Press. According to their (current!) Twitter bio, they are based in Westminster and they provide “snippets of news and commentary from CCHQ” to their 75k followers.
That is, until a few minutes into the debate.
All at once, like a person throwing off their street clothes to reveal some sinister new identity underneath, @CCHQPress abruptly shed its name, blue Conservative logo, Boris Johnson banner, and bio description. Moments later, it had entirely reinvented itself.
The purple banner was emblazoned with white font that read “✓ factcheckUK [with a “FROM CCQH” subheading]”.
The matching profile picture was a white tick in a purple circle. The bio was updated to: “Fact checking Labour from CCHQ”. And the name now read factcheckUK, with the customary Twitter blue (or white depending on your phone settings!) validation tick still after it
In this example an existing verified social media account on Twitter was repurposed to inauthentically present itself as a Fact Checking service (T0151.008: Microblogging Platform, T0150.003: Pre-Existing Asset, T0146.003: Verified Account Asset, T0097.203: Fact Checking Organisation Persona, T0143.002: Fabricated Persona). |
| [T0151.008 Microblogging Platform](../../generated_pages/techniques/T0151.008.md) | IT00000495 Ahead of the 2019 UK Election during a leader’s debate, the Conservative party rebranded their “Conservative Campaign Headquarters Press” account to “FactCheckUK”:
The evening of the 19th November 2019 saw the first of three Leaders’ Debates on ITV, starting at 8pm and lasting for an hour. Current Prime Minister and leader of the Conservatives, Boris Johnson faced off against Labour party leader, Jeremy Corbyn. Plenty of people will have been watching the debate live, but a good proportion were “watching” (er, “twitching”?) via Twitter. This is something I’ve done in the past for certain shows. In some cases I just can’t watch or listen, but I can read, and in other cases, the commentary is far more interesting and entertaining than the show itself will ever be. This, for me, is just such a case. But very quickly, all eyes turned upon a modestly sized account with the handle @CCHQPress. That’s short for Conservative Campaign Headquarters Press. According to their (current!) Twitter bio, they are based in Westminster and they provide “snippets of news and commentary from CCHQ” to their 75k followers.
That is, until a few minutes into the debate.
All at once, like a person throwing off their street clothes to reveal some sinister new identity underneath, @CCHQPress abruptly shed its name, blue Conservative logo, Boris Johnson banner, and bio description. Moments later, it had entirely reinvented itself.
The purple banner was emblazoned with white font that read “✓ factcheckUK [with a “FROM CCQH” subheading]”.
The matching profile picture was a white tick in a purple circle. The bio was updated to: “Fact checking Labour from CCHQ”. And the name now read factcheckUK, with the customary Twitter blue (or white depending on your phone settings!) validation tick still after it
In this example an existing verified social media account on Twitter was repurposed to inauthentically present itself as a Fact Checking service (T0151.008: Microblogging Platform, T0150.003: Pre-Existing Asset, T0146.003: Verified Account Asset, T0097.203: Fact Checking Organisation Persona, T0143.002: Fabricated Persona). |
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