# Tactic TA08: Conduct Pump Priming * **Summary:** Release content on a targetted small scale, prior to general release, including releasing seed. Used for preparation before broader release, and as message honing. Used for preparation before broader release, and as message honing. * **Belongs to phase:** P03 | Tasks | | ----- | | [TK0019 anchor trust / credibility](../generated_pages/tasks/TK0019.md) | | [TK0020 insert themes](../generated_pages/tasks/TK0020.md) | | [TK0038 OPSEC for TA08](../generated_pages/tasks/TK0038.md) | | Techniques | | ---------- | | [T0020 Trial content](techniques/T0020.md) | | [T0039 Bait legitimate influencers](techniques/T0039 .md) | | [T0042 Seed Kernel of truth](techniques/T0042.md) | | [T0044 Seed distortions](techniques/T0044.md) | | [T0045 Use fake experts](techniques/T0045.md) | | [T0046 Use Search Engine Optimization](techniques/T0046.md) | | [T0113 Employ Commercial Analytic Firms](techniques/T0113.md) | | Counters | Response types | | -------- | -------------- | | [C00112 "Prove they are not an op!"](../generated_pages/counters/C00112.md) | D02 | | [C00113 Debunk and defuse a fake expert / credentials.](../generated_pages/counters/C00113.md) | D02 | | [C00114 Don't engage with payloads](../generated_pages/counters/C00114.md) | D02 | | [C00115 Expose actor and intentions](../generated_pages/counters/C00115.md) | D02 | | [C00116 Provide proof of involvement](../generated_pages/counters/C00116.md) | D02 | | [C00154 Ask media not to report false information](../generated_pages/counters/C00154.md) | D02 | | [C00100 Hashtag jacking](../generated_pages/counters/C00100.md) | D03 | | [C00136 Microtarget most likely targets then send them countermessages](../generated_pages/counters/C00136.md) | D03 | | [C00188 Newsroom/Journalist training to counter influence moves](../generated_pages/counters/C00188.md) | D03 | | [C00117 Downgrade / de-amplify so message is seen by fewer people](../generated_pages/counters/C00117.md) | D04 | | [C00118 Repurpose images with new text](../generated_pages/counters/C00118.md) | D04 | | [C00184 Media exposure](../generated_pages/counters/C00184.md) | D04 | | [C00119 Engage payload and debunk.](../generated_pages/counters/C00119.md) | D07 | | [C00120 Open dialogue about design of platforms to produce different outcomes](../generated_pages/counters/C00120.md) | D07 | | [C00121 Tool transparency and literacy for channels people follow. ](../generated_pages/counters/C00121.md) | D07 | DO NOT EDIT ABOVE THIS LINE - PLEASE ADD NOTES BELOW