# Technique T0136.001: Defend Reputaton * **Summary**: Preserve a positive perception in the public’s mind following an accusation or adverse event. When accused of a wrongful act, an actor may engage in denial, counter accusations, whataboutism, or conspiracy theories to distract public attention and attempt to maintain a positive image. * **Belongs to tactic stage**: TA02 | Incident | Descriptions given for this incident | | -------- | -------------------- | | Counters | Response types | | -------- | -------------- | DO NOT EDIT ABOVE THIS LINE - PLEASE ADD NOTES BELOW